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Quantifying Microsoft's biggest purchase ever
May 18, 2007
For $6 billion, Redmond gets Aquantive, a leading player in serving online ads. But will it get peace of mind?Microsoft to buy Aquantive for $6 billion
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24/7 Real Media Inc.
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On Capitol Hill, Google and Microsoft spar over DoubleClick
September 27, 2007
Senators say both sides made good arguments but don't say whether the proposed $3.1 billion deal should be blocked.
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Microsoft to buy Aquantive for $6 billion
May 18, 2007
Spending spree on advertising companies continues, as the software giant issues a rejoinder to Google's plan to purchase DoubleClick.
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Company delivers targeted online ads
April 26, 2004
aQuantive, one of the Web's largest advertising companies, forms a new unit that profiles surfers and delivers ads tailored for them.
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Google Inc.
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