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Zune is out of tune, for now

November 13, 2006 perspective News.com's Scott Ard says Microsoft's first attempt at a digital music player still isn't ready for prime time. TAGS: Microsoft Zune, Redmond, song, music player, Apple iPod, color, Microsoft Corp., Apple Computer, video

Microsoft sees Zune as just opening act

November 14, 2006 Due out Tuesday, Microsoft's music player is the latest in a years-long desire to counter Apple's dominance in the sector. TAGS: Microsoft Zune, music player, Redmond, Microsoft Corp., Apple Computer, Apple iPod, Microsoft Windows Vista, video

Microsoft looks to improve its name game

July 17, 2007 After years of being the butt of jokes for its convoluted product naming, the company wises up about appellations.Photos: Cool names, disappointing products TAGS: brand strategy, Microsoft Silverlight, Redmond, general manager, brand, conference, Microsoft Corp., Apple iPod, Apple Computer, Microsoft Windows, video, Microsoft Windows XP

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