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Showing 1-2 of 2 results foundNielsen's mobile-TV challenge
December 12, 2005 Nielsen, others offer better ways to track mobile-television viewers. But can they keep up with industry transformation?What creature will succeed the couch potato?
December 2, 2005 With a major shift in TV-viewing habits on the horizon--thanks to TiVo, the video iPod and more--the industry is scrambling to figure out what's next.
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