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News Stories

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Microsoft looks to improve its name game

July 17, 2007 After years of being the butt of jokes for its convoluted product naming, the company wises up about appellations.Photos: Cool names, disappointing products TAGS: Microsoft Silverlight, brand strategy, brand, Redmond, general manager, conference, 64-bit, Apple iPod, Microsoft Corp., Microsoft Windows XP, Apple Computer, Microsoft Windows, video

Videos of the week: Ad games, Toughbook

April 8, 2006 Consumer brands are looking to use user-created video ads. Also: A CNET News.com reporter roughs up a Toughbook laptop. TAGS: Panasonic Toughbook, video advertisement, margin, brand, Panasonic, laptop computer, Apple Computer, video, games

Commentary: Memo to Steve Jobs--buy TiVo

March 1, 2005 Steve: We know conventional wisdom means nothing to you. But the road to mass consumer success involves video. Hire TiVo as your driver. TAGS: TiVo Inc., DVR, memo, Steve Jobs, digital video, commentary, patent, brand, consumer electronics, Forrester Research Inc., recorder, video recorder, Apple Computer, survey, electronics, video

Advertisers look to grassroots marketing

April 4, 2006 As viral video becomes all the rage online, national brands are turning to ordinary folks to create ads. TAGS: spot, advertiser, campaign, Sony Corp., Apple Computer, video, brand

PC makers eye consumer electronics all over again

September 22, 2004 Dell, Gateway and HP are making another run at consumer electronics for the 2004 holiday season. TAGS: consumer electronics, Gateway Inc., PC company, electronics, holiday season, digital camera, HP, camera, music player, digital music, recorder, Apple Computer, brand, TV, U.S., DVD

With Zune, Microsoft heads to the mosh pit

November 10, 2006 Is the software giant's music player for those who rock steady, or is it all just a rock 'n' roll fantasy? TAGS: Microsoft Zune, product manager, Steve Jobs, Apple Computer, Microsoft Corp., retailer, brand, Apple iPod, video

Another jab from JibJab: Bush's '2-0-5'

December 15, 2005 Still searching for right business formula, the Spiridellis brothers keep political satire coming with new presidential spoof. Image: Still jabbing TAGS: brand name, brand, MSN, Apple iTunes, video, Yahoo! Inc., Apple Computer, Microsoft Corp.

Sony breaks the mold

March 7, 2005 Surprise CEO appointment offers long overdue challenge to company's closed traditions. But can Stringer awaken sleeping giant? TAGS: Howard Stringer, Sony Corp., appointment, entertainment, electronics, video game, brand, multimedia, CEO, Apple Computer, video

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