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Show Results by: News (4)

Narrow Your Results: aQuantive Inc. (2); advertiser (2); Microsoft Corp. (2); truck (1); MSN (1); Sprint Nextel (1); online advertising (1); buyer (1); VoD (1); eBay Inc. (1); Razorfish (1); exchange (1); marketer (1); Microsoft Windows Live (1); marketplace (1)

News Stories

Showing 1-4 of 4 results found

Ad industry edging closer to electronic trading age

March 1, 2007 Advertising trade group and eBay detail plans for a national effort to enable electronic buying and selling of ads across media. TAGS: advertising agency, marketplace, marketer, seller, eBay Inc., exchange, media company, buyer, radio, Google Inc.

Ballmer: Microsoft's behind Google in ads, search

October 11, 2007 "We have a lot of work to do in search and advertising," software giant's CEO acknowledges. "Google is the leader; we're an aspirant."Video: Microsoft's post-Gates plan TAGS: Steve Ballmer, David Smith, aQuantive Inc., advertising agency, Orlando, Gartner Inc., desktop software, Google Inc., Microsoft Corp., leader, CEO, work, video

Super Bowl ads go online

February 3, 2006 Companies will re-air TV ads on the Net, buying keywords and promoting Web sites to squeeze more life from superexpensive spots. TAGS: Super Bowl, Burger King Corp., advertising agency, advertiser, truck, Honda, Time Warner Inc., Sprint Nextel, media, brand, Google Inc.

Microsoft to buy Aquantive for $6 billion

May 18, 2007 Spending spree on advertising companies continues, as the software giant issues a rejoinder to Google's plan to purchase DoubleClick. TAGS: aQuantive Inc., Razorfish, DoubleClick Inc., advertising company, acquisition, advertiser, advertising agency, Microsoft Windows Live, VoD, online advertising, Microsoft Corp., MSN, IP, Google Inc., Microsoft Windows

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