Version: 2008
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Content from CNET tagged with

advertising agency

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Ad industry edging closer to electronic trading age

March 1, 2007 Advertising trade group and eBay detail plans for a national effort to enable electronic buying and selling of ads across media. TAGS: advertising agency, marketer, eBay Inc., seller, marketplace, exchange, media company, buyer, radio, Google Inc.

Super Bowl ads go online

February 3, 2006 Companies will re-air TV ads on the Net, buying keywords and promoting Web sites to squeeze more life from superexpensive spots. TAGS: Super Bowl, Burger King Corp., advertising agency, advertiser, Time Warner Inc., Sprint Nextel, media, brand, Google Inc.

Ads soon searchable with TiVo

November 28, 2005 DVR maker to provide searchable ads for selected categories as part of joint effort with several media, advertising agencies. TAGS: TiVo Inc., advertising agency, set-top box, set-top, category, pricing, TV

China's new weapon: Low executive pay

June 4, 2007 Factory workers make less in China than in the U.S., and so do CEOs. But the impact on the market remains unclear. TAGS: Getty Images, business development, advertising agency, China, counterpart, Beijing, U.S., exec, CEO, vice president, start-up, photograph

Yahoo looks to users for video ads

July 17, 2006 Company invites anyone to submit Yahoo-theme videos as part of new redesign-touting campaign. TAGS: Yahoo! Inc., video advertisement, advertising agency, home page, campaign, student, finance, video

Getting around at Web 2.0 Expo

September 19, 2008 Follow the CNET crew as it rubs elbows with managers, VCs, and business strategists in exploring how businesses are embracing Web 2.0 technologies. TAGS: Web 2.0, advertising agency, New York, conference, social networking

Ballmer: Microsoft's behind Google in ads, search

October 11, 2007 "We have a lot of work to do in search and advertising," software giant's CEO acknowledges. "Google is the leader; we're an aspirant."Video: Microsoft's post-Gates plan TAGS: David Smith, Steve Ballmer, aQuantive Inc., advertising agency, Orlando, desktop software, Gartner Inc., Google Inc., Microsoft Corp., leader, CEO, work, video

Yahoo invests in two online ad companies

October 17, 2006 Yahoo buys AdInterax, which makes tools for creating multimedia ads, and is joining the Right Media Exchange. TAGS: Right Media Inc., AdInterax, online advertising, online advertising company, Yahoo! Inc., advertiser, Internet advertising, advertising agency, investment, multimedia

Study: Tech unites, not divides 'Family 2.0'

September 27, 2006 Survey conducted by Yahoo and OMD ad agency claims tech helps bring families together during hectic "43-hour days." TAGS: respondent, survey, family, advertising agency, conclusion, Yahoo! Inc., children, value, cell phone, IM

Microsoft to buy Aquantive for $6 billion

May 18, 2007 Spending spree on advertising companies continues, as the software giant issues a rejoinder to Google's plan to purchase DoubleClick. TAGS: aQuantive Inc., Razorfish, DoubleClick Inc., Microsoft Windows Live, advertising company, advertiser, acquisition, advertising agency, VoD, online advertising, MSN, Microsoft Corp., IP, Google Inc., Microsoft Windows
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