Version: 2008
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Content from CNET tagged with

advertiser [x] , video [x]

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News Stories

Showing 1-20 of 22 results found

YouTube: Too rough for advertisers?

April 21, 2006 The trendy site and its fellow video-upload services are in a quandary over how to bring in the ad dollars. TAGS: advertiser, YouTube, audience, TV, video

Microsoft launches effort to woo advertisers

September 25, 2006 Digital Advertising Solutions combines its various global ad products and services under one umbrella for advertisers. TAGS: advertiser, video game, MSN, Microsoft Xbox, Microsoft Corp., Google Inc., games, video

Patent application for Seamless Ad

July 31, 2006 Video game developer and advertiser Nightlife Interactive applies for patent on its brand of game advertising. TAGS: advertiser, video game, brand, video

Advertisers look to grassroots marketing

April 4, 2006 As viral video becomes all the rage online, national brands are turning to ordinary folks to create ads. TAGS: advertiser, spot, campaign, Sony Corp., video, brand, Apple Computer

Google's video replay

May 30, 2006 Search giant's new video-ad auction service should fare better than lackluster Google Video launch, experts say. TAGS: video advertisement, auction service, online advertising, marketer, Google Inc., advertiser, market research company, Google Video, Time Warner Inc., expert, video

Actors seek new scale for new media

August 8, 2006 Artists and advertisers renegotiate payment rules for the age of streaming video and mobile devices. TAGS: Screen Actors Guild, actor, advertiser, health plan, mobile device, TV, agreement, health, radio, video

In-game ads to hit $400 million by 2009

June 14, 2006 Increased female, family playing will attract more advertising to the growing medium, research group says. TAGS: billboard, advertiser, Parks Associates, in-game advertising, games, gamer, video game, children, family, TV, video, Microsoft Corp.

What MTV says about Google-YouTube marriage

October 16, 2006 "Amped-up" AdSense could be the way the search giant turns its $1.65 billion acquisition into something more than a headline-grabbing deal. TAGS: Google AdSense, MTV, YouTube, Google Inc., MTV Networks, advertiser, Google Video, online video, video

Digital ads tune in

April 29, 2004 Traditional advertisers are trying to use ad-skipping technologies and the like to their interactive advantage and are shifting their dollars toward more "accountable" campaigns. TAGS: advertiser, TiVo Inc., video recorder, digital video, DVR, Forrester Research Inc., search result, recorder, TV, media, brand, Google Inc., video

GoFish out to hook youth marketers

February 18, 2008 The company is bundling dozens of smaller kids sites to build one big marketplace in an effort to appeal to advertisers. TAGS: advertiser, ComScore, video

Video sites grapple with specter of smut

June 19, 2006 Critics say smut and brutal images can be easy for children to access at top upload sites. TAGS: Google Video, advertiser, children, YouTube, video, Google Inc., Yahoo! Inc.

Commentary: The ABCs of video upheaval

April 12, 2006 The debut of free shows online will start a trend, forcing the Web to be part of everybody's TV strategy. TAGS: Net TV, VoD, advertiser, streaming video, portal, commentary, Forrester Research Inc., branding, online video, TV, video

Blue-chip ads, red-light content

March 23, 2006 Ads for major U.S. companies are appearing next to racy and extreme user-submitted content on popular sites. Images: Brought to you by Blue Chips TAGS: IFILM Corp., AT&T Corp., advertiser, video clip, Comcast Corp., spokeswoman, Apple Computer, broadband, video

Play to pay: Service inserts ads in games

April 11, 2005 Start-up will launch in-game ad network with help from game publishers and mainstream advertisers. Photo: Ads get some action TAGS: in-game advertising, advertiser, game company, video game, New York, developer, games, gamer, video

AOL cues up free video

November 19, 2004 ISP foresees broadband bonanza and plans to offer on-demand video in coming weeks, News.com has learned. TAGS: video service, America Online Inc., advertiser, online advertising, on-demand, broadband, Time Warner Inc., programming, entertainment, MSN, TV, Yahoo! Inc., video, Internet Service Provider

Microsoft mapping goes 3D

November 6, 2006 New Virtual Earth interface merges gaming world photorealism with images of real-world cities. Photos: Virtual Earth 3D marries maps, search Video: Microsoft takes on Google TAGS: billboard, advertiser, city, building, 3D, Microsoft Corp., San Francisco, Google Inc., Web browser, video

Gunning for game dollars

July 29, 2005 San Francisco conference draws marketers and publishers eager to cash in on in-game ads' $1 billion potential. TAGS: advertiser, video game, games, San Francisco, Electronic Arts Inc., expert, conference, TV, video

Want to 'converse' with advertisers? Me neither

September 13, 2007 'Conversational marketing' smells like a new spin on old advertising techniques, just on the Web. TAGS: marketer, social media, conversation, advertiser, conference, women, blog, San Francisco, YouTube, brand, video

Can Google keep up the ad pace?

June 13, 2006 Foray into display ads is in "early days," Google says, as analysts predict brand ads will overtake search ads. TAGS: Clorox Co., Internet search advertising, advertiser, brand, Google Inc., online advertising, Yahoo! Inc., video, Microsoft Corp.

Net advertising on a road revisited

May 25, 2004 Publishers are eyeing old technologies like video and consumer tracking as catalysts for upcoming growth in the Internet advertising industry. TAGS: online advertising, advertiser, Internet advertising, CEO, conference, video
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