Version: 2008
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Content from CNET tagged with

advertiser [x] , TV [x] , video [x]

News Stories

Showing 1-7 of 7 results found

YouTube: Too rough for advertisers?

April 21, 2006 The trendy site and its fellow video-upload services are in a quandary over how to bring in the ad dollars. TAGS: advertiser, YouTube, audience, TV, video

Actors seek new scale for new media

August 8, 2006 Artists and advertisers renegotiate payment rules for the age of streaming video and mobile devices. TAGS: Screen Actors Guild, actor, advertiser, health plan, mobile device, TV, agreement, health, radio, video

In-game ads to hit $400 million by 2009

June 14, 2006 Increased female, family playing will attract more advertising to the growing medium, research group says. TAGS: billboard, advertiser, Parks Associates, in-game advertising, gamer, video game, games, children, family, TV, video, Microsoft Corp.

Commentary: The ABCs of video upheaval

April 12, 2006 The debut of free shows online will start a trend, forcing the Web to be part of everybody's TV strategy. TAGS: Net TV, VoD, advertiser, streaming video, portal, commentary, Forrester Research Inc., branding, online video, TV, video

Gunning for game dollars

July 29, 2005 San Francisco conference draws marketers and publishers eager to cash in on in-game ads' $1 billion potential. TAGS: advertiser, video game, games, San Francisco, conference, expert, Electronic Arts Inc., TV, video

Digital ads tune in

April 29, 2004 Traditional advertisers are trying to use ad-skipping technologies and the like to their interactive advantage and are shifting their dollars toward more "accountable" campaigns. TAGS: advertiser, TiVo Inc., video recorder, digital video, Forrester Research Inc., DVR, search result, recorder, TV, media, brand, Google Inc., video

Can Google score with in-game ads?

February 9, 2007 As the search giant sorts out how it might serve ads into online games, it has to take the Xbox factor into account. TAGS: Parks Associates, advertiser, Google Inc., video game, games, Microsoft Xbox, radio, TV, video, Microsoft Corp.
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