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News Stories
Showing 1-20 of 20 results foundTV advertising's DVR challenge
May 23, 2006 Networks, advertisers look for creative ways to mix content and commercials--and combat the commercial-skipping epidemic. Images: Networks, advertisers get creativeYouTube: Too rough for advertisers?
April 21, 2006 The trendy site and its fellow video-upload services are in a quandary over how to bring in the ad dollars.TiVo launches on-demand commercial content
May 8, 2006 TiVo Product Watch offers subscribers the option of watching on-demand content from advertisers. Photos: TiVo's ad hookActors seek new scale for new media
August 8, 2006 Artists and advertisers renegotiate payment rules for the age of streaming video and mobile devices.Digital ads tune in
April 29, 2004 Traditional advertisers are trying to use ad-skipping technologies and the like to their interactive advantage and are shifting their dollars toward more "accountable" campaigns.Gunning for game dollars
July 29, 2005 San Francisco conference draws marketers and publishers eager to cash in on in-game ads' $1 billion potential.In-game ads to hit $400 million by 2009
June 14, 2006 Increased female, family playing will attract more advertising to the growing medium, research group says.Gates taking a seat in your den
January 6, 2005 Microsoft's chairman chats with CNET News.com just before CES about his company's consumer push--and why he hasn't done a blog yet.Nokia introduces mobile ad services
March 6, 2007 Leading phone maker launching two features aimed at helping struggling operators take advantage of advertising revenue stream.Now playing on TiVo: Targeted ads
November 28, 2006 Many consumers buy DVRs to skip commercials. Still, the market leader is offering viewers the option to watch targeted ads.At 3GSM, a call for mobile-ad standards
February 13, 2007 Standards will make advertising easier, more cost-effective, say GSM and Vodafone CEOs. Also, Yahoo announces new ad deals.Blogs: The next big thing for advertisers?
May 26, 2005 Juan Cole, a professor at the University of Michigan, explains why he sees a future in something called "blogcasting."Commentary: The ABCs of video upheaval
April 12, 2006 The debut of free shows online will start a trend, forcing the Web to be part of everybody's TV strategy.Satellite circuit for Google TV ads
April 3, 2007 Google's deal with EchoStar to book spots on the Dish Network could be a harbinger of cable deals yet to come.I want my RipeTV?
November 20, 2004 Will Ripe Digital Entertainment's video-on-demand service catch on with its target audience of 18- to 34-year-old males?Bloggers tackle the Super Bowl
January 26, 2005 Online-ad researchers measure "watercooler effect," as millions prepare to tune in on the game and its splashy TV spots.AOL cues up free video
November 19, 2004 ISP foresees broadband bonanza and plans to offer on-demand video in coming weeks, News.com has learned.Marrying old-media ads with Internet selling
January 18, 2007 Google is helping to sell newspaper and radio ads, while eBay is building an online exchange for cable TV ads.Can Google score with in-game ads?
February 9, 2007 As the search giant sorts out how it might serve ads into online games, it has to take the Xbox factor into account.Study: Web is the No. 1 media
June 6, 2006 A study shows Web media beating TV in the workplace, daily overall, and closing in on it at home.
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