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advertiser [x] , search result [x]
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News Stories
Showing 1-15 of 15 results foundYahoo serving up search ads on mobile phones
October 4, 2006 Company launches beta of sponsored search listings on cell phones in the United States and United Kingdom.Overture fine tunes local wheels
June 28, 2004 The commercial search arm of Yahoo expands services for local advertisers in a bid to capture greater share of regional marketing dollars.Supply shortage could drive up cost of clicks
July 19, 2004 Search traffic will likely slow in the coming years, limiting inventory to marketers, study shows.That Google feeling, but on the cheap
December 2, 2005 Start-up Pinstorm thinks advertisers will be glad to pay less for search keywords, even if they're not so obvious.MSN to shake up search ads
March 19, 2004 Microsoft's Web portal plans to label its paid-search listings more clearly and to showcase ads sold by its own staff rather than by Yahoo-owned partner Overture.Google settlement or not, click fraud won't go away
April 10, 2006 Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers.Google gets gruff over click fraud
November 22, 2004 Search giant files suit claiming Net operation fraudulently clicked on text ads for profits, one of the first such civil cases.Ask Jeeves denounces paid inclusion
March 3, 2004 The company will stop accepting advertiser payments for inclusion in its searchable Web database, a move to draw competitive lines between it and Yahoo's new search engine.Google to shelve unlicensed drug ads
December 2, 2003 The search giant says it will no longer allow unlicensed pharmacies to buy advertisements on its Web site, following similar moves by rivals Microsoft and Yahoo.Digital ads tune in
April 29, 2004 Traditional advertisers are trying to use ad-skipping technologies and the like to their interactive advantage and are shifting their dollars toward more "accountable" campaigns.Google wants ruling on search trademark law
December 5, 2003 Aiming to pre-empt mounting complaints of trademark violations, the search company asks a court to rule on whether its keyword-advertising policy is legal.New Snap site thinks outside the search box
October 6, 2004 Idealab founder follows success of Overture Services with another search project--one that tries to guess what you really want.Exposing click fraud
July 19, 2004 Google and others are under scrutiny as advertisers grow concerned about phony clicks.Geico sues Google, Overture over trademarks
May 18, 2004 The auto insurance company is taking the search engines to court for allegedly violating its trademarks by selling them as keywords in their advertising programs.Year in review: Searching for dollars
January 8, 2004 Commercial search was the saving grace of advertising sales in 2003 for many companies, reminding everyone of the early promise and growth of the online ad industry.
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