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Content from CNET tagged with
advertiser
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search engine
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search result
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Yahoo serving up search ads on mobile phones
October 4, 2006
Company launches beta of sponsored search listings on cell phones in the United States and United Kingdom.
TAGS:
advertiser
,
Yahoo! Inc.
,
Internet search advertising
,
mobile phone
,
search result
,
U.K.
,
search technology
,
America Online Inc.
,
Japan
,
search engine
,
Google Inc.
,
U.S.
Supply shortage could drive up cost of clicks
July 19, 2004
Search traffic will likely slow in the coming years, limiting inventory to marketers, study shows.
TAGS:
eMarketer
,
advertiser
,
paid search
,
Nielsen/NetRatings
,
Internet search
,
search engine
,
Yahoo! Inc.
,
search result
,
traffic
,
research company
,
Google Inc.
,
U.S.
That Google feeling, but on the cheap
December 2, 2005
Start-up Pinstorm thinks advertisers will be glad to pay less for search keywords, even if they're not so obvious.
TAGS:
advertiser
,
Google Inc.
,
Yahoo! Inc.
,
search result
,
search engine
,
New York
,
link
Google settlement or not, click fraud won't go away
April 10, 2006
Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers.
TAGS:
click fraud
,
advertiser
,
settlement
,
online advertising
,
Google Inc.
,
Internet search advertising
,
click
,
Yahoo! Inc.
,
search engine
,
rival
,
lawsuit
,
search result
,
Time Warner Inc.
,
MSN
Ask Jeeves denounces paid inclusion
March 3, 2004
The company will stop accepting advertiser payments for inclusion in its searchable Web database, a move to draw competitive lines between it and Yahoo's new search engine.
TAGS:
Ask Jeeves Inc.
,
advertiser
,
inclusion
,
search engine company
,
Internet search
,
text advertisement
,
index
,
Overture Services Inc.
,
placement
,
Yahoo! Inc.
,
search engine
,
search result
,
relationship
,
payment
,
Google Inc.
,
vice president
New Snap site thinks outside the search box
October 6, 2004
Idealab founder follows success of Overture Services with another search project--one that tries to guess what you really want.
TAGS:
Bill Gross
,
Idealab
,
Overture Services Inc.
,
advertiser
,
Internet search
,
Internet Service Provider
,
search engine
,
search result
,
founder
,
Internet service
,
search
,
service provider
Google wants ruling on search trademark law
December 5, 2003
Aiming to pre-empt mounting complaints of trademark violations, the search company asks a court to rule on whether its keyword-advertising policy is legal.
TAGS:
trademark
,
Google Inc.
,
advertiser
,
marketer
,
infringement
,
court
,
law
,
policy
,
complaint
,
search result
,
eBay Inc.
,
search engine
,
California
Geico sues Google, Overture over trademarks
May 18, 2004
The auto insurance company is taking the search engines to court for allegedly violating its trademarks by selling them as keywords in their advertising programs.
TAGS:
GEICO
,
Overture Services Inc.
,
consumer confusion
,
trademark
,
insurance company
,
Google Inc.
,
advertiser
,
complaint
,
Yahoo! Inc.
,
insurance
,
search engine
,
search result
,
practice
,
brand
,
U.S.
Year in review: Searching for dollars
January 8, 2004
Commercial search was the saving grace of advertising sales in 2003 for many companies, reminding everyone of the early promise and growth of the online ad industry.
TAGS:
Overture Services Inc.
,
online advertising
,
local search
,
IPO
,
paid search
,
analytics
,
Google Inc.
,
advertiser
,
search engine company
,
search technology
,
dollar
,
search engine
,
search result
,
search
,
Yahoo! Inc.
,
Web browser
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