Version: 2008
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Content from CNET tagged with

advertiser [x] , online advertising [x]

News Stories

Showing 1-14 of 14 results found

Right Media launches online ad auction

June 19, 2006 Service lets users bid for display ad space rather than going through networks or agencies that set prices, take cuts. TAGS: Right Media Inc., online advertising, advertiser, auction, marketplace, agency, CEO, Google Inc., Microsoft Corp.

FTC allows Google-DoubleClick merger to proceed

December 20, 2007 In a 4-1 vote, regulators give their blessing to the controversial union, despite outcry from competitors and privacy advocates. TAGS: DoubleClick Inc., merger, regulator, Google Inc., advertiser, online advertising, acquisition, commission, theory

Advertisers may face public humiliation over adware

February 10, 2006 U.S. Federal Trade Commission may put companies that use adware to advertise their products up for public humiliation. TAGS: advertiser, WhenU, adware, online advertising, policy, anti-spyware, America Online Inc., spyware, PC

Google's video replay

May 30, 2006 Search giant's new video-ad auction service should fare better than lackluster Google Video launch, experts say. TAGS: video advertisement, auction service, online advertising, marketer, Google Inc., advertiser, Google Video, market research company, Time Warner Inc., expert, video

Internet ad revenue climbs 26 percent

September 26, 2005 Spending was led by ads linked to Web search results. Other strong segments: banner ads and classified listings. TAGS: Internet advertising, PricewaterhouseCoopers Consulting, online advertising, advertiser, increase, Internet search

Google takes ad sales to print

August 31, 2005 Search giant quietly tests magazine ad market, in attempt to capture traditional advertising dollars. TAGS: print advertising, advertising sales, advertiser, Internet advertising, Google Inc., Google AdWords, Internet search advertising, media company, online advertising, senior vice president, printer

Google settlement or not, click fraud won't go away

April 10, 2006 Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers. TAGS: click fraud, advertiser, settlement, online advertising, Internet search advertising, rival, Google Inc., Yahoo! Inc., lawsuit, search engine, click, Time Warner Inc., search result, MSN

Yahoo invests in two online ad companies

October 17, 2006 Yahoo buys AdInterax, which makes tools for creating multimedia ads, and is joining the Right Media Exchange. TAGS: Right Media Inc., AdInterax, online advertising, online advertising company, Yahoo! Inc., advertiser, Internet advertising, advertising agency, investment, multimedia

Google, Yahoo, others team against click fraud

August 3, 2006 Search companies and a trade group will set guidelines for online ad clicks in an attempt to combat click fraud. TAGS: click fraud, guideline, pay-per-click advertising, online advertising, advertiser, search engine company, Arkansas, class action, Google Inc., Yahoo! Inc., search engine

Google tunes into radio ads

December 7, 2006 Beta lets advertisers buy radio ads, further evolving the search giant's online automated advertising system. TAGS: DMarc Broadcasting, Google AdWords, radio, online advertising, Google Inc., bid, advertiser, agency

Can Google keep up the ad pace?

June 13, 2006 Foray into display ads is in "early days," Google says, as analysts predict brand ads will overtake search ads. TAGS: Clorox Co., Internet search advertising, advertiser, brand, online advertising, Google Inc., Yahoo! Inc., Microsoft Corp., video

Marrying old-media ads with Internet selling

January 18, 2007 Google is helping to sell newspaper and radio ads, while eBay is building an online exchange for cable TV ads. TAGS: inventory, advertiser, radio, supply chain, Google Inc., CBS Broadcasting Inc., eBay Inc., newspaper, online advertising, cable television, station, TV

Satellite circuit for Google TV ads

April 3, 2007 Google's deal with EchoStar to book spots on the Dish Network could be a harbinger of cable deals yet to come. TAGS: EchoStar Communications Corp., satellite, advertiser, Google Inc., household, online advertising, set-top box, cable company, TV, bank

Microsoft to buy Aquantive for $6 billion

May 18, 2007 Spending spree on advertising companies continues, as the software giant issues a rejoinder to Google's plan to purchase DoubleClick. TAGS: aQuantive Inc., Razorfish, DoubleClick Inc., advertising company, Microsoft Windows Live, acquisition, advertiser, advertising agency, VoD, online advertising, MSN, Microsoft Corp., Google Inc., IP, Microsoft Windows
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