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Content from CNET tagged with
advertiser
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,
online advertising
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Google Inc.
(11)
Yahoo! Inc.
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Right Media launches online ad auction
June 19, 2006
Service lets users bid for display ad space rather than going through networks or agencies that set prices, take cuts.
TAGS:
Right Media Inc.
,
online advertising
,
advertiser
,
auction
,
marketplace
,
agency
,
CEO
,
Google Inc.
,
Microsoft Corp.
FTC allows Google-DoubleClick merger to proceed
December 20, 2007
In a 4-1 vote, regulators give their blessing to the controversial union, despite outcry from competitors and privacy advocates.
TAGS:
DoubleClick Inc.
,
merger
,
regulator
,
Google Inc.
,
advertiser
,
online advertising
,
acquisition
,
commission
,
theory
Advertisers may face public humiliation over adware
February 10, 2006
U.S. Federal Trade Commission may put companies that use adware to advertise their products up for public humiliation.
TAGS:
advertiser
,
WhenU
,
adware
,
online advertising
,
policy
,
anti-spyware
,
America Online Inc.
,
spyware
,
PC
Google's video replay
May 30, 2006
Search giant's new video-ad auction service should fare better than lackluster Google Video launch, experts say.
TAGS:
video advertisement
,
auction service
,
online advertising
,
marketer
,
Google Inc.
,
advertiser
,
Google Video
,
market research company
,
Time Warner Inc.
,
expert
,
video
Internet ad revenue climbs 26 percent
September 26, 2005
Spending was led by ads linked to Web search results. Other strong segments: banner ads and classified listings.
TAGS:
Internet advertising
,
PricewaterhouseCoopers Consulting
,
online advertising
,
advertiser
,
increase
,
Internet search
Google takes ad sales to print
August 31, 2005
Search giant quietly tests magazine ad market, in attempt to capture traditional advertising dollars.
TAGS:
print advertising
,
advertising sales
,
advertiser
,
Internet advertising
,
Google Inc.
,
Google AdWords
,
Internet search advertising
,
media company
,
online advertising
,
senior vice president
,
printer
Google settlement or not, click fraud won't go away
April 10, 2006
Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers.
TAGS:
click fraud
,
advertiser
,
settlement
,
online advertising
,
Internet search advertising
,
rival
,
Google Inc.
,
Yahoo! Inc.
,
lawsuit
,
search engine
,
click
,
Time Warner Inc.
,
search result
,
MSN
Yahoo invests in two online ad companies
October 17, 2006
Yahoo buys AdInterax, which makes tools for creating multimedia ads, and is joining the Right Media Exchange.
TAGS:
Right Media Inc.
,
AdInterax
,
online advertising
,
online advertising company
,
Yahoo! Inc.
,
advertiser
,
Internet advertising
,
advertising agency
,
investment
,
multimedia
Google, Yahoo, others team against click fraud
August 3, 2006
Search companies and a trade group will set guidelines for online ad clicks in an attempt to combat click fraud.
TAGS:
click fraud
,
guideline
,
pay-per-click advertising
,
online advertising
,
advertiser
,
search engine company
,
Arkansas
,
class action
,
Google Inc.
,
Yahoo! Inc.
,
search engine
Google tunes into radio ads
December 7, 2006
Beta lets advertisers buy radio ads, further evolving the search giant's online automated advertising system.
TAGS:
DMarc Broadcasting
,
Google AdWords
,
radio
,
online advertising
,
Google Inc.
,
bid
,
advertiser
,
agency
Can Google keep up the ad pace?
June 13, 2006
Foray into display ads is in "early days," Google says, as analysts predict brand ads will overtake search ads.
TAGS:
Clorox Co.
,
Internet search advertising
,
advertiser
,
brand
,
online advertising
,
Google Inc.
,
Yahoo! Inc.
,
Microsoft Corp.
,
video
Marrying old-media ads with Internet selling
January 18, 2007
Google is helping to sell newspaper and radio ads, while eBay is building an online exchange for cable TV ads.
TAGS:
inventory
,
advertiser
,
radio
,
supply chain
,
Google Inc.
,
CBS Broadcasting Inc.
,
eBay Inc.
,
newspaper
,
online advertising
,
cable television
,
station
,
TV
Satellite circuit for Google TV ads
April 3, 2007
Google's deal with EchoStar to book spots on the Dish Network could be a harbinger of cable deals yet to come.
TAGS:
EchoStar Communications Corp.
,
satellite
,
advertiser
,
Google Inc.
,
household
,
online advertising
,
set-top box
,
cable company
,
TV
,
bank
Microsoft to buy Aquantive for $6 billion
May 18, 2007
Spending spree on advertising companies continues, as the software giant issues a rejoinder to Google's plan to purchase DoubleClick.
TAGS:
aQuantive Inc.
,
Razorfish
,
DoubleClick Inc.
,
advertising company
,
Microsoft Windows Live
,
acquisition
,
advertiser
,
advertising agency
,
VoD
,
online advertising
,
MSN
,
Microsoft Corp.
,
Google Inc.
,
IP
,
Microsoft Windows
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