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Content from CNET tagged with
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Internet search advertising
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Yahoo serving up search ads on mobile phones
October 4, 2006
Company launches beta of sponsored search listings on cell phones in the United States and United Kingdom.
TAGS:
advertiser
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Internet search advertising
,
mobile phone
,
Yahoo! Inc.
,
search result
,
search technology
,
U.K.
,
America Online Inc.
,
Japan
,
search engine
,
U.S.
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Google Inc.
Yahoo sheds Overture brand
April 18, 2005
Internet portal renames the unit Yahoo Search Marketing, adds new advertising tools to the service.
TAGS:
Overture Services Inc.
,
advertiser
,
paid search
,
Yahoo! Inc.
,
Internet search advertising
,
Yahoo Search
,
brand
Google settlement or not, click fraud won't go away
April 10, 2006
Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers.
TAGS:
click fraud
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advertiser
,
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online advertising
,
Google Inc.
,
Internet search advertising
,
Yahoo! Inc.
,
rival
,
search engine
,
lawsuit
,
click
,
search result
,
Time Warner Inc.
,
MSN
Google takes ad sales to print
August 31, 2005
Search giant quietly tests magazine ad market, in attempt to capture traditional advertising dollars.
TAGS:
print advertising
,
advertising sales
,
advertiser
,
Google Inc.
,
Internet advertising
,
Internet search advertising
,
Google AdWords
,
online advertising
,
media company
,
senior vice president
,
printer
Google buys ad firm DoubleClick for $3.1 billion
April 14, 2007
Deal boosts the search giant's banner advertising business, which lagged rival Yahoo's.
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DoubleClick Inc.
,
Eric Schmidt
,
banner advertisement
,
Google Inc.
,
advertiser
,
Internet search advertising
,
acquisition
,
Yahoo! Inc.
,
Microsoft Corp.
Can Google keep up the ad pace?
June 13, 2006
Foray into display ads is in "early days," Google says, as analysts predict brand ads will overtake search ads.
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Clorox Co.
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brand
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Google Inc.
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Yahoo! Inc.
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video
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Microsoft Corp.
Google rises at Yahoo's expense
April 23, 2007
Two years ago, the biggest search companies were about the same size. Now Google is twice as large and growing fast. What happened?
TAGS:
ComScore
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Yahoo! Inc.
,
Terry Semel
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Google Inc.
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Microsoft Corp.
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