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Microsoft launches effort to woo advertisers
September 25, 2006
Digital Advertising Solutions combines its various global ad products and services under one umbrella for advertisers.
TAGS:
advertiser
,
video game
,
MSN
,
Microsoft Xbox
,
Microsoft Corp.
,
Google Inc.
,
games
,
video
Google's video replay
May 30, 2006
Search giant's new video-ad auction service should fare better than lackluster Google Video launch, experts say.
TAGS:
video advertisement
,
auction service
,
online advertising
,
marketer
,
Google Inc.
,
advertiser
,
Google Video
,
market research company
,
Time Warner Inc.
,
expert
,
video
What MTV says about Google-YouTube marriage
October 16, 2006
"Amped-up" AdSense could be the way the search giant turns its $1.65 billion acquisition into something more than a headline-grabbing deal.
TAGS:
Google AdSense
,
MTV
,
YouTube
,
Google Inc.
,
MTV Networks
,
advertiser
,
Google Video
,
online video
,
video
Microsoft mapping goes 3D
November 6, 2006
New Virtual Earth interface merges gaming world photorealism with images of real-world cities. Photos: Virtual Earth 3D marries maps, search Video: Microsoft takes on Google
TAGS:
billboard
,
advertiser
,
city
,
building
,
3D
,
Microsoft Corp.
,
San Francisco
,
Google Inc.
,
Web browser
,
video
Video sites grapple with specter of smut
June 19, 2006
Critics say smut and brutal images can be easy for children to access at top upload sites.
TAGS:
Google Video
,
advertiser
,
children
,
YouTube
,
video
,
Google Inc.
,
Yahoo! Inc.
Can Google keep up the ad pace?
June 13, 2006
Foray into display ads is in "early days," Google says, as analysts predict brand ads will overtake search ads.
TAGS:
Clorox Co.
,
Internet search advertising
,
advertiser
,
brand
,
online advertising
,
Google Inc.
,
Yahoo! Inc.
,
Microsoft Corp.
,
video
Can Google score with in-game ads?
February 9, 2007
As the search giant sorts out how it might serve ads into online games, it has to take the Xbox factor into account.
TAGS:
Parks Associates
,
advertiser
,
Google Inc.
,
games
,
video game
,
Microsoft Xbox
,
radio
,
TV
,
video
,
Microsoft Corp.
Digital ads tune in
April 29, 2004
Traditional advertisers are trying to use ad-skipping technologies and the like to their interactive advantage and are shifting their dollars toward more "accountable" campaigns.
TAGS:
advertiser
,
TiVo Inc.
,
video recorder
,
digital video
,
Forrester Research Inc.
,
DVR
,
search result
,
recorder
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TV
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Google Inc.
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