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Google gets gruff over click fraud
November 22, 2004
Search giant files suit claiming Net operation fraudulently clicked on text ads for profits, one of the first such civil cases.
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Overture Services Inc.
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California
Yahoo serving up search ads on mobile phones
October 4, 2006
Company launches beta of sponsored search listings on cell phones in the United States and United Kingdom.
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Yahoo! Inc.
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America Online Inc.
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Google settlement or not, click fraud won't go away
April 10, 2006
Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers.
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Time Warner Inc.
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MSN
That Google feeling, but on the cheap
December 2, 2005
Start-up Pinstorm thinks advertisers will be glad to pay less for search keywords, even if they're not so obvious.
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Google Inc.
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Digital ads tune in
April 29, 2004
Traditional advertisers are trying to use ad-skipping technologies and the like to their interactive advantage and are shifting their dollars toward more "accountable" campaigns.
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TiVo Inc.
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video recorder
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Forrester Research Inc.
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