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Yahoo serving up search ads on mobile phones
October 4, 2006
Company launches beta of sponsored search listings on cell phones in the United States and United Kingdom.
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advertiser
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Yahoo! Inc.
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Internet search advertising
,
mobile phone
,
search result
,
U.K.
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America Online Inc.
,
search technology
,
Japan
,
search engine
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Google Inc.
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U.S.
That Google feeling, but on the cheap
December 2, 2005
Start-up Pinstorm thinks advertisers will be glad to pay less for search keywords, even if they're not so obvious.
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advertiser
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Google Inc.
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search result
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Yahoo! Inc.
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search engine
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link
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New York
Google settlement or not, click fraud won't go away
April 10, 2006
Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers.
TAGS:
click fraud
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online advertising
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Internet search advertising
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Google Inc.
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Yahoo! Inc.
,
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rival
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Time Warner Inc.
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MSN
Supply shortage could drive up cost of clicks
July 19, 2004
Search traffic will likely slow in the coming years, limiting inventory to marketers, study shows.
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eMarketer
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advertiser
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paid search
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Nielsen/NetRatings
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Internet search
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Yahoo! Inc.
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search result
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search engine
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traffic
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research company
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Google Inc.
,
U.S.
Ask Jeeves denounces paid inclusion
March 3, 2004
The company will stop accepting advertiser payments for inclusion in its searchable Web database, a move to draw competitive lines between it and Yahoo's new search engine.
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Ask Jeeves Inc.
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Internet search
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Yahoo! Inc.
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Overture Services Inc.
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Google Inc.
,
vice president
Google wants ruling on search trademark law
December 5, 2003
Aiming to pre-empt mounting complaints of trademark violations, the search company asks a court to rule on whether its keyword-advertising policy is legal.
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Google Inc.
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eBay Inc.
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California
Geico sues Google, Overture over trademarks
May 18, 2004
The auto insurance company is taking the search engines to court for allegedly violating its trademarks by selling them as keywords in their advertising programs.
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Year in review: Searching for dollars
January 8, 2004
Commercial search was the saving grace of advertising sales in 2003 for many companies, reminding everyone of the early promise and growth of the online ad industry.
TAGS:
Overture Services Inc.
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