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Content from CNET tagged with

search engine [x] , advertiser [x] , Google Inc. [x]

News Stories

Showing 1-12 of 12 results found

Google seeks more marketers

February 2, 2005 Search giant launches program that pays $20 to any Web site for referring a new advertiser or publishing partner. TAGS: marketer, advertiser, Google Inc., search engine

Study: Click fraud could threaten pay-per-click model

July 5, 2006 Survey finds that 27 percent of respondents say they've already slowed or stopped their pay-per-click advertising. TAGS: click fraud, pay-per-click advertising, advertiser, Yahoo! Inc., study, fraud, click, representative, Google Inc., survey, search engine, Microsoft Corp., monitor

Google click fraud settlement given go-ahead

July 27, 2006 Arkansas judge rejects a challenge claiming that a $90 million settlement with affected advertisers is inadequate. TAGS: settlement, click fraud, Arkansas, advertiser, pay-per-click advertising, search engine, attorney, Judge, Google Inc., court, Yahoo! Inc.

Click fraud roils search advertisers

March 4, 2005 Skewing sponsored-search listings is a "billion-dollar problem"--and some companies at SES are fighting back. TAGS: click fraud, fraud, medical billing, advertiser, marketer, search engine, Google Inc., president, Yahoo! Inc., click, monitoring

Lawsuit seeks to block Google settlement

May 12, 2006 Suit argues that affected advertisers would not be compensated enough by $90 million click fraud settlement. TAGS: settlement, click fraud, proposed settlement, advertiser, plaintiff, Arkansas, lawsuit, class action, lawyer, Google Inc., search engine, California, Microsoft Corp.

Google settlement or not, click fraud won't go away

April 10, 2006 Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers. TAGS: click fraud, advertiser, settlement, online advertising, Google Inc., rival, Internet search advertising, Yahoo! Inc., click, search engine, lawsuit, Time Warner Inc., search result, MSN

Yahoo serving up search ads on mobile phones

October 4, 2006 Company launches beta of sponsored search listings on cell phones in the United States and United Kingdom. TAGS: advertiser, Yahoo! Inc., Internet search advertising, mobile phone, search result, U.K., search technology, America Online Inc., Japan, search engine, U.S., Google Inc.

Spam experts at MIT lift curtain on search

March 30, 2007 With no real cure for search engine spam in play, educating legitimate marketers is key. TAGS: search engine, advertiser, Google AdSense, BMW, search engine optimization, spam, Google Inc., conference, expert, solution, brand, speakers, Yahoo! Inc., Microsoft Corp.

That Google feeling, but on the cheap

December 2, 2005 Start-up Pinstorm thinks advertisers will be glad to pay less for search keywords, even if they're not so obvious. TAGS: advertiser, Google Inc., Yahoo! Inc., search result, search engine, New York, link

Yahoo names click fraud czar

March 22, 2007 Web search company promotes staff attorney to vice president of quality for the advertising system. TAGS: click fraud, advertiser, search engine company, Yahoo! Inc., vice president, Internet search, click, Google Inc., attorney, search engine

Google calls click fraud estimates overblown

August 8, 2006 Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud. TAGS: click fraud, Google AdWords, advertiser, pay-per-click advertising, Google Inc., click, search engine, Yahoo! Inc., Web browser, Microsoft Corp.

Google, Yahoo, others team against click fraud

August 3, 2006 Search companies and a trade group will set guidelines for online ad clicks in an attempt to combat click fraud. TAGS: click fraud, guideline, pay-per-click advertising, online advertising, advertiser, Arkansas, search engine company, class action, Google Inc., Yahoo! Inc., search engine
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