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Content from CNET tagged with
advertiser
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Google Inc.
[x]
,
search engine
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Yahoo! Inc.
(19)
search result
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click fraud
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online advertising
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search engine company
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Google seeks more marketers
February 2, 2005
Search giant launches program that pays $20 to any Web site for referring a new advertiser or publishing partner.
TAGS:
marketer
,
advertiser
,
Google Inc.
,
search engine
Google preps new tool to juice revenue
May 10, 2004
The search giant plans a keyword service that will let advertisers automatically tap obscure terms and phrases, CNET News.com has learned.
TAGS:
advertiser
,
IPO
,
Google Inc.
,
search engine
,
Yahoo! Inc.
,
leader
,
U.S.
Spam experts at MIT lift curtain on search
March 30, 2007
With no real cure for search engine spam in play, educating legitimate marketers is key.
TAGS:
search engine
,
advertiser
,
Google AdSense
,
BMW
,
spam
,
search engine optimization
,
Google Inc.
,
expert
,
brand
,
solution
,
conference
,
speakers
,
Yahoo! Inc.
,
Microsoft Corp.
That Google feeling, but on the cheap
December 2, 2005
Start-up Pinstorm thinks advertisers will be glad to pay less for search keywords, even if they're not so obvious.
TAGS:
advertiser
,
Google Inc.
,
search result
,
Yahoo! Inc.
,
search engine
,
link
,
New York
Google settlement or not, click fraud won't go away
April 10, 2006
Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers.
TAGS:
click fraud
,
advertiser
,
settlement
,
online advertising
,
Google Inc.
,
Internet search advertising
,
Yahoo! Inc.
,
click
,
search engine
,
rival
,
lawsuit
,
search result
,
Time Warner Inc.
,
MSN
Click fraud roils search advertisers
March 4, 2005
Skewing sponsored-search listings is a "billion-dollar problem"--and some companies at SES are fighting back.
TAGS:
click fraud
,
fraud
,
medical billing
,
advertiser
,
marketer
,
search engine
,
Google Inc.
,
president
,
Yahoo! Inc.
,
click
,
monitoring
Lawsuit seeks to block Google settlement
May 12, 2006
Suit argues that affected advertisers would not be compensated enough by $90 million click fraud settlement.
TAGS:
click fraud
,
proposed settlement
,
settlement
,
Arkansas
,
advertiser
,
plaintiff
,
lawsuit
,
class action
,
lawyer
,
Google Inc.
,
search engine
,
California
,
Microsoft Corp.
Yahoo serving up search ads on mobile phones
October 4, 2006
Company launches beta of sponsored search listings on cell phones in the United States and United Kingdom.
TAGS:
advertiser
,
Yahoo! Inc.
,
Internet search advertising
,
mobile phone
,
search result
,
America Online Inc.
,
U.K.
,
search technology
,
Japan
,
search engine
,
Google Inc.
,
U.S.
Yahoo names click fraud czar
March 22, 2007
Web search company promotes staff attorney to vice president of quality for the advertising system.
TAGS:
click fraud
,
advertiser
,
Yahoo! Inc.
,
search engine company
,
Internet search
,
click
,
Google Inc.
,
vice president
,
attorney
,
search engine
Supply shortage could drive up cost of clicks
July 19, 2004
Search traffic will likely slow in the coming years, limiting inventory to marketers, study shows.
TAGS:
eMarketer
,
advertiser
,
paid search
,
Nielsen/NetRatings
,
Internet search
,
Yahoo! Inc.
,
search engine
,
search result
,
traffic
,
research company
,
Google Inc.
,
U.S.
Customers rage at Google tweak
November 14, 2003
The search giant's new ad program is drawing some complaints from angry advertisers, who say the plan is costing them sales and money.
TAGS:
advertiser
,
visibility
,
Overture Services Inc.
,
Google Inc.
,
online advertising
,
complaint
,
IPO
,
search engine
Google click fraud settlement given go-ahead
July 27, 2006
Arkansas judge rejects a challenge claiming that a $90 million settlement with affected advertisers is inadequate.
TAGS:
click fraud
,
Arkansas
,
settlement
,
advertiser
,
pay-per-click advertising
,
search engine
,
attorney
,
Google Inc.
,
Yahoo! Inc.
,
Judge
,
court
,
monitor
Study: Click fraud could threaten pay-per-click model
July 5, 2006
Survey finds that 27 percent of respondents say they've already slowed or stopped their pay-per-click advertising.
TAGS:
click fraud
,
pay-per-click advertising
,
advertiser
,
fraud
,
Yahoo! Inc.
,
study
,
click
,
Google Inc.
,
representative
,
survey
,
search engine
,
Microsoft Corp.
Google calls click fraud estimates overblown
August 8, 2006
Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud.
TAGS:
click fraud
,
Google AdWords
,
advertiser
,
Google Inc.
,
methodology
,
pay-per-click advertising
,
click
,
search engine
,
Yahoo! Inc.
,
Web browser
,
Microsoft Corp.
Google plans trademark gambit
April 13, 2004
The search engine giant plans to remove some limits on keyword advertising sales, highlighting a high-stakes gamble for its popular advertising service.
TAGS:
Google Inc.
,
advertiser
,
paid search
,
eBay Inc.
,
search engine
,
Time Warner Inc.
,
finance
,
expert
,
Yahoo! Inc.
BellSouth searches for new ad sales
November 18, 2003
The major telephone and Internet service provider forms a search engine marketing service in an attempt to capitalize on the popularity of paid search.
TAGS:
LookSmart Ltd.
,
BellSouth Corp.
,
SEM
,
advertiser
,
paid search
,
search engine
,
online advertising
,
local search
,
search engine company
,
Internet Service Provider
,
Internet search
,
Internet service
,
AT&T Corp.
,
Google Inc.
,
MSN
,
service provider
MSN takes on Google AdWords
September 26, 2005
The Microsoft unit launches AdCenter in France, and plans to test out the paid-search ad system in the U.S. next month.
TAGS:
MSN
,
Google AdWords
,
advertiser
,
budgeting
,
Google Inc.
,
France
,
Yahoo! Inc.
,
IP
,
search engine
,
Microsoft Corp.
,
U.S.
Google searches for winning ad strategy
October 28, 2003
The search giant's purchase of Primedia's Sprinks division could lead the company to re-evaluate how it delivers contextual ads to ordinary Web pages.
TAGS:
Primedia Inc.
,
advertiser
,
SEM
,
Overture Services Inc.
,
customer service
,
Google Inc.
,
search technology
,
search engine
,
Web page
,
Google Search
,
Forrester Research Inc.
Ask Jeeves denounces paid inclusion
March 3, 2004
The company will stop accepting advertiser payments for inclusion in its searchable Web database, a move to draw competitive lines between it and Yahoo's new search engine.
TAGS:
Ask Jeeves Inc.
,
advertiser
,
inclusion
,
search engine company
,
Internet search
,
text advertisement
,
index
,
Overture Services Inc.
,
Yahoo! Inc.
,
search engine
,
placement
,
search result
,
relationship
,
Google Inc.
,
payment
,
vice president
Google wants ruling on search trademark law
December 5, 2003
Aiming to pre-empt mounting complaints of trademark violations, the search company asks a court to rule on whether its keyword-advertising policy is legal.
TAGS:
trademark
,
Google Inc.
,
infringement
,
advertiser
,
marketer
,
court
,
complaint
,
law
,
search result
,
policy
,
eBay Inc.
,
search engine
,
California
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