Content from CNET tagged with
advertiser [x] , Google Inc. [x] , search engine [x]
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Google seeks more marketers
February 2, 2005 Search giant launches program that pays $20 to any Web site for referring a new advertiser or publishing partner.Google preps new tool to juice revenue
May 10, 2004 The search giant plans a keyword service that will let advertisers automatically tap obscure terms and phrases, CNET News.com has learned.Spam experts at MIT lift curtain on search
March 30, 2007 With no real cure for search engine spam in play, educating legitimate marketers is key.That Google feeling, but on the cheap
December 2, 2005 Start-up Pinstorm thinks advertisers will be glad to pay less for search keywords, even if they're not so obvious.Google settlement or not, click fraud won't go away
April 10, 2006 Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers.Click fraud roils search advertisers
March 4, 2005 Skewing sponsored-search listings is a "billion-dollar problem"--and some companies at SES are fighting back.Lawsuit seeks to block Google settlement
May 12, 2006 Suit argues that affected advertisers would not be compensated enough by $90 million click fraud settlement.Yahoo serving up search ads on mobile phones
October 4, 2006 Company launches beta of sponsored search listings on cell phones in the United States and United Kingdom.Yahoo names click fraud czar
March 22, 2007 Web search company promotes staff attorney to vice president of quality for the advertising system.Supply shortage could drive up cost of clicks
July 19, 2004 Search traffic will likely slow in the coming years, limiting inventory to marketers, study shows.Customers rage at Google tweak
November 14, 2003 The search giant's new ad program is drawing some complaints from angry advertisers, who say the plan is costing them sales and money.Google click fraud settlement given go-ahead
July 27, 2006 Arkansas judge rejects a challenge claiming that a $90 million settlement with affected advertisers is inadequate.Study: Click fraud could threaten pay-per-click model
July 5, 2006 Survey finds that 27 percent of respondents say they've already slowed or stopped their pay-per-click advertising.Google calls click fraud estimates overblown
August 8, 2006 Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud.Google plans trademark gambit
April 13, 2004 The search engine giant plans to remove some limits on keyword advertising sales, highlighting a high-stakes gamble for its popular advertising service.BellSouth searches for new ad sales
November 18, 2003 The major telephone and Internet service provider forms a search engine marketing service in an attempt to capitalize on the popularity of paid search.MSN takes on Google AdWords
September 26, 2005 The Microsoft unit launches AdCenter in France, and plans to test out the paid-search ad system in the U.S. next month.Google searches for winning ad strategy
October 28, 2003 The search giant's purchase of Primedia's Sprinks division could lead the company to re-evaluate how it delivers contextual ads to ordinary Web pages.Ask Jeeves denounces paid inclusion
March 3, 2004 The company will stop accepting advertiser payments for inclusion in its searchable Web database, a move to draw competitive lines between it and Yahoo's new search engine.Google wants ruling on search trademark law
December 5, 2003 Aiming to pre-empt mounting complaints of trademark violations, the search company asks a court to rule on whether its keyword-advertising policy is legal.
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