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Google Inc.
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Right Media launches online ad auction
June 19, 2006
Service lets users bid for display ad space rather than going through networks or agencies that set prices, take cuts.
TAGS:
Right Media Inc.
,
online advertising
,
advertiser
,
auction
,
marketplace
,
agency
,
CEO
,
Google Inc.
,
Microsoft Corp.
Google's video replay
May 30, 2006
Search giant's new video-ad auction service should fare better than lackluster Google Video launch, experts say.
TAGS:
video advertisement
,
auction service
,
online advertising
,
marketer
,
Google Inc.
,
advertiser
,
market research company
,
Google Video
,
Time Warner Inc.
,
expert
,
video
Google settlement or not, click fraud won't go away
April 10, 2006
Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers.
TAGS:
click fraud
,
advertiser
,
settlement
,
online advertising
,
Google Inc.
,
Internet search advertising
,
Yahoo! Inc.
,
rival
,
click
,
search engine
,
lawsuit
,
search result
,
Time Warner Inc.
,
MSN
Google takes ad sales to print
August 31, 2005
Search giant quietly tests magazine ad market, in attempt to capture traditional advertising dollars.
TAGS:
print advertising
,
advertising sales
,
advertiser
,
Internet advertising
,
Google Inc.
,
Google AdWords
,
Internet search advertising
,
media company
,
online advertising
,
senior vice president
,
printer
Satellite circuit for Google TV ads
April 3, 2007
Google's deal with EchoStar to book spots on the Dish Network could be a harbinger of cable deals yet to come.
TAGS:
EchoStar Communications Corp.
,
satellite
,
household
,
Google Inc.
,
advertiser
,
online advertising
,
set-top box
,
cable company
,
TV
,
bank
Google, Yahoo, others team against click fraud
August 3, 2006
Search companies and a trade group will set guidelines for online ad clicks in an attempt to combat click fraud.
TAGS:
click fraud
,
guideline
,
pay-per-click advertising
,
online advertising
,
advertiser
,
Arkansas
,
search engine company
,
class action
,
Google Inc.
,
Yahoo! Inc.
,
search engine
Google tunes into radio ads
December 7, 2006
Beta lets advertisers buy radio ads, further evolving the search giant's online automated advertising system.
TAGS:
DMarc Broadcasting
,
Google AdWords
,
radio
,
online advertising
,
Google Inc.
,
bid
,
advertiser
,
agency
FTC allows Google-DoubleClick merger to proceed
December 20, 2007
In a 4-1 vote, regulators give their blessing to the controversial union, despite outcry from competitors and privacy advocates.
TAGS:
DoubleClick Inc.
,
merger
,
regulator
,
Google Inc.
,
advertiser
,
acquisition
,
online advertising
,
commission
,
theory
Can Google keep up the ad pace?
June 13, 2006
Foray into display ads is in "early days," Google says, as analysts predict brand ads will overtake search ads.
TAGS:
Clorox Co.
,
Internet search advertising
,
advertiser
,
brand
,
Google Inc.
,
online advertising
,
Yahoo! Inc.
,
Microsoft Corp.
,
video
Marrying old-media ads with Internet selling
January 18, 2007
Google is helping to sell newspaper and radio ads, while eBay is building an online exchange for cable TV ads.
TAGS:
inventory
,
advertiser
,
radio
,
supply chain
,
CBS Broadcasting Inc.
,
eBay Inc.
,
Google Inc.
,
newspaper
,
online advertising
,
cable television
,
station
,
TV
Microsoft to buy Aquantive for $6 billion
May 18, 2007
Spending spree on advertising companies continues, as the software giant issues a rejoinder to Google's plan to purchase DoubleClick.
TAGS:
aQuantive Inc.
,
Razorfish
,
DoubleClick Inc.
,
advertising company
,
Microsoft Windows Live
,
advertising agency
,
advertiser
,
acquisition
,
VoD
,
online advertising
,
MSN
,
Microsoft Corp.
,
IP
,
Google Inc.
,
Microsoft Windows
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