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Google tests new ads
June 22, 2006
Under cost-per-action system, advertisers pay only when ad leads to sales lead or purchase.
TAGS:
advertiser
,
Google AdSense
,
publisher
,
Google Inc.
,
purchase
,
Microsoft Corp.
Microsoft launches effort to woo advertisers
September 25, 2006
Digital Advertising Solutions combines its various global ad products and services under one umbrella for advertisers.
TAGS:
advertiser
,
video game
,
MSN
,
Microsoft Xbox
,
Microsoft Corp.
,
Google Inc.
,
games
,
video
Ask Jeeves debuts new sponsored ad system
August 15, 2005
Search company announces bidding program designed to let advertisers buy, manage ad space on Ask.com, other sites.
TAGS:
Ask Jeeves Inc.
,
advertiser
,
Ask.com
,
Google Inc.
,
Microsoft Corp.
Google rides the radio waves
July 27, 2006
Wants to sell radio spots through automated auction platform. The ads are now playing in Detroit.
TAGS:
DMarc Broadcasting
,
advertiser
,
radio
,
radio station
,
Detroit
,
Eric Schmidt
,
Google Inc.
,
Microsoft Corp.
Google to offer advertisers click fraud stats
July 26, 2006
Advertisers will be able to see number of invalid clicks, as well as what percentage that represents of total clicks.
TAGS:
click fraud
,
advertiser
,
settlement
,
Google AdWords
,
Google Inc.
,
click
,
Microsoft Corp.
Study: Click fraud could threaten pay-per-click model
July 5, 2006
Survey finds that 27 percent of respondents say they've already slowed or stopped their pay-per-click advertising.
TAGS:
click fraud
,
pay-per-click advertising
,
advertiser
,
Yahoo! Inc.
,
fraud
,
study
,
click
,
representative
,
Google Inc.
,
survey
,
search engine
,
Microsoft Corp.
,
monitor
Google buys ad firm DoubleClick for $3.1 billion
April 14, 2007
Deal boosts the search giant's banner advertising business, which lagged rival Yahoo's.
TAGS:
DoubleClick Inc.
,
Eric Schmidt
,
banner advertisement
,
Google Inc.
,
acquisition
,
advertiser
,
Internet search advertising
,
Yahoo! Inc.
,
Microsoft Corp.
Microsoft mapping goes 3D
November 6, 2006
New Virtual Earth interface merges gaming world photorealism with images of real-world cities. Photos: Virtual Earth 3D marries maps, search Video: Microsoft takes on Google
TAGS:
billboard
,
advertiser
,
city
,
building
,
3D
,
Microsoft Corp.
,
San Francisco
,
Google Inc.
,
Web browser
,
video
Right Media launches online ad auction
June 19, 2006
Service lets users bid for display ad space rather than going through networks or agencies that set prices, take cuts.
TAGS:
Right Media Inc.
,
online advertising
,
advertiser
,
auction
,
marketplace
,
agency
,
CEO
,
Google Inc.
,
Microsoft Corp.
Lawsuit seeks to block Google settlement
May 12, 2006
Suit argues that affected advertisers would not be compensated enough by $90 million click fraud settlement.
TAGS:
click fraud
,
settlement
,
proposed settlement
,
advertiser
,
Arkansas
,
plaintiff
,
lawsuit
,
class action
,
lawyer
,
Google Inc.
,
search engine
,
California
,
Microsoft Corp.
Google calls click fraud estimates overblown
August 8, 2006
Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud.
TAGS:
click fraud
,
advertiser
,
Google AdWords
,
pay-per-click advertising
,
Google Inc.
,
click
,
search engine
,
Yahoo! Inc.
,
Web browser
,
Microsoft Corp.
Microsoft ready to spend--but on what?
May 3, 2006
Ad execs could get a hint of what the software maker will pick up in its planned spending spree. Images: MSN's AdCenter
TAGS:
advertiser
,
MSN
,
software company
,
Microsoft Corp.
,
Google Inc.
Google to get into Intuit's QuickBooks
September 14, 2006
Deal gives the search giant access to Intuit's small-business customers--a sought-after advertising sector.
TAGS:
Intuit Inc.
,
Intuit QuickBooks
,
small business
,
Google Inc.
,
Eric Schmidt
,
advertiser
,
CEO
,
Microsoft Corp.
Click fraud increasing, study finds
July 17, 2006
Fraudulent clicks climbed 3 percent since last quarter, click fraud consultancy says.
TAGS:
click fraud
,
advertiser
,
fraud
,
survey
,
click
,
study
,
definition
,
Yahoo! Inc.
,
spokesman
,
IP
,
Google Inc.
,
IP address
,
Microsoft Corp.
Google rises at Yahoo's expense
April 23, 2007
Two years ago, the biggest search companies were about the same size. Now Google is twice as large and growing fast. What happened?
TAGS:
ComScore
,
Yahoo! Inc.
,
Terry Semel
,
Google Inc.
,
Google AdSense
,
Internet search advertising
,
advertiser
,
author
,
search
,
Microsoft Corp.
Can Google keep up the ad pace?
June 13, 2006
Foray into display ads is in "early days," Google says, as analysts predict brand ads will overtake search ads.
TAGS:
Clorox Co.
,
Internet search advertising
,
advertiser
,
brand
,
online advertising
,
Google Inc.
,
Yahoo! Inc.
,
Microsoft Corp.
,
video
Spam experts at MIT lift curtain on search
March 30, 2007
With no real cure for search engine spam in play, educating legitimate marketers is key.
TAGS:
search engine
,
advertiser
,
Google AdSense
,
search engine optimization
,
spam
,
BMW
,
Google Inc.
,
conference
,
expert
,
solution
,
brand
,
speakers
,
Yahoo! Inc.
,
Microsoft Corp.
Can Google score with in-game ads?
February 9, 2007
As the search giant sorts out how it might serve ads into online games, it has to take the Xbox factor into account.
TAGS:
Parks Associates
,
advertiser
,
Google Inc.
,
games
,
video game
,
Microsoft Xbox
,
radio
,
TV
,
video
,
Microsoft Corp.
Microsoft to buy Aquantive for $6 billion
May 18, 2007
Spending spree on advertising companies continues, as the software giant issues a rejoinder to Google's plan to purchase DoubleClick.
TAGS:
aQuantive Inc.
,
Razorfish
,
DoubleClick Inc.
,
advertising company
,
advertising agency
,
Microsoft Windows Live
,
advertiser
,
acquisition
,
VoD
,
online advertising
,
Microsoft Corp.
,
MSN
,
IP
,
Google Inc.
,
Microsoft Windows
Yahoo second-quarter earnings meet expectations
July 18, 2006
Net giant posts net income meeting expectations but lower than a year earlier on stock compensation expenses.
TAGS:
traffic acquisition cost
,
Terry Semel
,
net income
,
Yahoo! Inc.
,
compensation
,
advertiser
,
expectation
,
expense
,
fee
,
CEO
,
Google Inc.
,
Microsoft Corp.
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