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Google lets advertisers schedule campaign breaks
June 16, 2006 AdWords to allow advertisers to adjust bids and pause campaigns for specific hours or days.Google leads advertisers to publisher Web sites
November 18, 2005 Search behemoth is launching new feature that lets publishers of AdSense partner Web sites sign up advertisers on their own.Hello, this is Google, your operator, speaking
November 29, 2005 Search giant tests click-to-call service to connect Web surfers with advertisers over the phone.Google tests new ads
June 22, 2006 Under cost-per-action system, advertisers pay only when ad leads to sales lead or purchase.Google seeks more marketers
February 2, 2005 Search giant launches program that pays $20 to any Web site for referring a new advertiser or publishing partner.Google to offer more click fraud protection
March 1, 2007 Advertisers will be able to prevent their pay-per-click ads from showing up at IP addresses of competitors suspected of using click fraud.Google to offer advertisers click fraud stats
July 26, 2006 Advertisers will be able to see number of invalid clicks, as well as what percentage that represents of total clicks.Ask Jeeves debuts new sponsored ad system
August 15, 2005 Search company announces bidding program designed to let advertisers buy, manage ad space on Ask.com, other sites.Google's AdWords gets API beta
January 28, 2005 Search giant says the software will allow advertisers to more closely tailor ad content to reflect specific needs.Google rides the radio waves
July 27, 2006 Wants to sell radio spots through automated auction platform. The ads are now playing in Detroit.Microsoft launches effort to woo advertisers
September 25, 2006 Digital Advertising Solutions combines its various global ad products and services under one umbrella for advertisers.Google offers management tool for AdWords
February 9, 2006 AdWords Editor aims to simplify locating and editing keywords, finding specific campaigns, and cutting and pasting text ads.Google changes irk advertisers, please publishers
August 23, 2005 Modifications to the way AdWords advertisers bid on keywords come in the wake of new competition from Yahoo.Google takes ad sales to print
August 31, 2005 Search giant quietly tests magazine ad market, in attempt to capture traditional advertising dollars.Ingenio brings pay-per-call ads to InfoSpace
December 7, 2005 The company is set to announce that ads from its network will appear on another search site.FTC allows Google-DoubleClick merger to proceed
December 20, 2007 In a 4-1 vote, regulators give their blessing to the controversial union, despite outcry from competitors and privacy advocates.Google buys ad firm DoubleClick for $3.1 billion
April 14, 2007 Deal boosts the search giant's banner advertising business, which lagged rival Yahoo's.Google calls click fraud estimates overblown
August 8, 2006 Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud.Study: Click fraud could threaten pay-per-click model
July 5, 2006 Survey finds that 27 percent of respondents say they've already slowed or stopped their pay-per-click advertising.Searching for bargains on Google Maps
August 15, 2006 Google Maps users will be able to access coupons from more than 12,000 advertisers. Images: Google maps out discounts
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