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Google tests new ads

June 22, 2006 Under cost-per-action system, advertisers pay only when ad leads to sales lead or purchase. TAGS: advertiser, Google AdSense, publisher, Google Inc., purchase, Microsoft Corp.

Google changes irk advertisers, please publishers

August 23, 2005 Modifications to the way AdWords advertisers bid on keywords come in the wake of new competition from Yahoo. TAGS: advertiser, Google AdWords, Google AdSense, publisher, Google Inc., Yahoo! Inc.

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