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Study: Click fraud could threaten pay-per-click model
July 5, 2006
Survey finds that 27 percent of respondents say they've already slowed or stopped their pay-per-click advertising.
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pay-per-click advertising
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Yahoo! Inc.
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fraud
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study
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click
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representative
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survey
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Google Inc.
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monitor
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Microsoft Corp.
Google to offer advertisers click fraud stats
July 26, 2006
Advertisers will be able to see number of invalid clicks, as well as what percentage that represents of total clicks.
TAGS:
click fraud
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advertiser
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Google AdWords
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Google Inc.
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click
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Microsoft Corp.
Click fraud increasing, study finds
July 17, 2006
Fraudulent clicks climbed 3 percent since last quarter, click fraud consultancy says.
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Yahoo! Inc.
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IP
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Google Inc.
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Microsoft Corp.
Google calls click fraud estimates overblown
August 8, 2006
Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud.
TAGS:
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Google AdWords
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advertiser
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pay-per-click advertising
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Google Inc.
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click
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Yahoo! Inc.
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Microsoft Corp.
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