Version: 2008
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Content from CNET tagged with

advertiser [x] , click fraud [x]

News Stories

Showing 1-13 of 13 results found

Study: Click fraud could threaten pay-per-click model

July 5, 2006 Survey finds that 27 percent of respondents say they've already slowed or stopped their pay-per-click advertising. TAGS: click fraud, pay-per-click advertising, advertiser, Yahoo! Inc., fraud, study, click, representative, Google Inc., survey, search engine, Microsoft Corp., monitor

Google to offer more click fraud protection

March 1, 2007 Advertisers will be able to prevent their pay-per-click ads from showing up at IP addresses of competitors suspected of using click fraud. TAGS: click fraud, pay-per-click advertising, advertiser, Google Inc., click, IP

Yahoo names click fraud czar

March 22, 2007 Web search company promotes staff attorney to vice president of quality for the advertising system. TAGS: click fraud, advertiser, search engine company, Yahoo! Inc., vice president, Internet search, click, Google Inc., attorney, search engine

Google to offer advertisers click fraud stats

July 26, 2006 Advertisers will be able to see number of invalid clicks, as well as what percentage that represents of total clicks. TAGS: click fraud, advertiser, Google AdWords, settlement, Google Inc., click, Microsoft Corp.

Click fraud increasing, study finds

July 17, 2006 Fraudulent clicks climbed 3 percent since last quarter, click fraud consultancy says. TAGS: click fraud, advertiser, fraud, survey, click, study, spokesman, Yahoo! Inc., definition, IP, Google Inc., IP address, Microsoft Corp.

Google gets gruff over click fraud

November 22, 2004 Search giant files suit claiming Net operation fraudulently clicked on text ads for profits, one of the first such civil cases. TAGS: click fraud, pay-per-click advertising, text advertisement, advertiser, Overture Services Inc., Internet advertising, fraud, Google Inc., click, lawsuit, search result, California

Lawsuit seeks to block Google settlement

May 12, 2006 Suit argues that affected advertisers would not be compensated enough by $90 million click fraud settlement. TAGS: click fraud, settlement, proposed settlement, advertiser, plaintiff, Arkansas, lawsuit, class action, lawyer, Google Inc., search engine, California, Microsoft Corp.

Yahoo click fraud settlement gets final OK

March 27, 2007 The $5 million settlement agreement in a California case releases company from all similar click fraud claims against it. TAGS: click fraud, Arkansas, settlement, approval, Yahoo! Inc., advertiser, attorney, California, class action, lawyer, Google Inc.

Google, Yahoo, others team against click fraud

August 3, 2006 Search companies and a trade group will set guidelines for online ad clicks in an attempt to combat click fraud. TAGS: click fraud, guideline, pay-per-click advertising, online advertising, advertiser, search engine company, Arkansas, class action, Google Inc., Yahoo! Inc., search engine

Google calls click fraud estimates overblown

August 8, 2006 Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud. TAGS: click fraud, Google AdWords, advertiser, pay-per-click advertising, Google Inc., click, search engine, Yahoo! Inc., Web browser, Microsoft Corp.

Google settlement or not, click fraud won't go away

April 10, 2006 Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers. TAGS: click fraud, advertiser, settlement, online advertising, Google Inc., Yahoo! Inc., Internet search advertising, rival, lawsuit, search engine, click, search result, Time Warner Inc., MSN

Google click fraud settlement given go-ahead

July 27, 2006 Arkansas judge rejects a challenge claiming that a $90 million settlement with affected advertisers is inadequate. TAGS: settlement, click fraud, Arkansas, advertiser, pay-per-click advertising, attorney, search engine, Google Inc., Judge, court, Yahoo! Inc.

Click fraud roils search advertisers

March 4, 2005 Skewing sponsored-search listings is a "billion-dollar problem"--and some companies at SES are fighting back. TAGS: click fraud, fraud, advertiser, medical billing, search engine, marketer, Google Inc., president, Yahoo! Inc., click, monitoring
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