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Content from CNET tagged with
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Super Bowl ads go online
February 3, 2006
Companies will re-air TV ads on the Net, buying keywords and promoting Web sites to squeeze more life from superexpensive spots.
TAGS:
Super Bowl
,
Burger King Corp.
,
advertising agency
,
advertiser
,
Time Warner Inc.
,
Sprint Nextel
,
media
,
brand
,
Google Inc.
Yahoo invests in two online ad companies
October 17, 2006
Yahoo buys AdInterax, which makes tools for creating multimedia ads, and is joining the Right Media Exchange.
TAGS:
Right Media Inc.
,
AdInterax
,
online advertising
,
online advertising company
,
Yahoo! Inc.
,
advertiser
,
advertising agency
,
Internet advertising
,
investment
,
multimedia
Microsoft to buy Aquantive for $6 billion
May 18, 2007
Spending spree on advertising companies continues, as the software giant issues a rejoinder to Google's plan to purchase DoubleClick.
TAGS:
aQuantive Inc.
,
Razorfish
,
DoubleClick Inc.
,
advertising company
,
Microsoft Windows Live
,
acquisition
,
advertiser
,
advertising agency
,
VoD
,
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MSN
,
Microsoft Corp.
,
Google Inc.
,
IP
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Microsoft Windows
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