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Content from CNET tagged with

advertiser

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News Stories

Showing 1-20 of 96 results found

Google lets advertisers schedule campaign breaks

June 16, 2006 AdWords to allow advertisers to adjust bids and pause campaigns for specific hours or days. TAGS: advertiser, Google AdWords, Google Inc.

Google leads advertisers to publisher Web sites

November 18, 2005 Search behemoth is launching new feature that lets publishers of AdSense partner Web sites sign up advertisers on their own. TAGS: advertiser, Google AdSense, Google Inc.

Hello, this is Google, your operator, speaking

November 29, 2005 Search giant tests click-to-call service to connect Web surfers with advertisers over the phone. TAGS: advertiser, Web surfer, Google Inc., Time Warner Inc., IBM Corp.

TiVo launches on-demand commercial content

May 8, 2006 TiVo Product Watch offers subscribers the option of watching on-demand content from advertisers. Photos: TiVo's ad hook TAGS: TiVo Inc., advertiser, on-demand, brand, TV

Ask Jeeves debuts new sponsored ad system

August 15, 2005 Search company announces bidding program designed to let advertisers buy, manage ad space on Ask.com, other sites. TAGS: Ask Jeeves Inc., advertiser, Ask.com, Google Inc., Microsoft Corp.

TiVo extends ad features

July 18, 2005 Company launches new technology designed to let advertisers pack more information into their spots. TAGS: TiVo Inc., advertiser, tag, viewer

Google tests new ads

June 22, 2006 Under cost-per-action system, advertisers pay only when ad leads to sales lead or purchase. TAGS: advertiser, Google AdSense, publisher, Google Inc., purchase, Microsoft Corp.

Microsoft launches effort to woo advertisers

September 25, 2006 Digital Advertising Solutions combines its various global ad products and services under one umbrella for advertisers. TAGS: advertiser, video game, MSN, Microsoft Xbox, Microsoft Corp., Google Inc., games, video

Google to offer advertisers click fraud stats

July 26, 2006 Advertisers will be able to see number of invalid clicks, as well as what percentage that represents of total clicks. TAGS: click fraud, advertiser, settlement, Google AdWords, Google Inc., click, Microsoft Corp.

Google rides the radio waves

July 27, 2006 Wants to sell radio spots through automated auction platform. The ads are now playing in Detroit. TAGS: DMarc Broadcasting, advertiser, radio, radio station, Detroit, Eric Schmidt, Google Inc., Microsoft Corp.

Google seeks more marketers

February 2, 2005 Search giant launches program that pays $20 to any Web site for referring a new advertiser or publishing partner. TAGS: marketer, advertiser, Google Inc., search engine

Google to offer more click fraud protection

March 1, 2007 Advertisers will be able to prevent their pay-per-click ads from showing up at IP addresses of competitors suspected of using click fraud. TAGS: click fraud, pay-per-click advertising, advertiser, Google Inc., click, IP

Patent application for Seamless Ad

July 31, 2006 Video game developer and advertiser Nightlife Interactive applies for patent on its brand of game advertising. TAGS: advertiser, video game, brand, video

Turning social network traffic into dollars

October 18, 2006 New technologies are on the way to help social networks appeal to discerning advertisers and, potentially, earn more money. TAGS: social networking, advertiser, MySpace, Burger King Corp., food, brand

Study: Click fraud could threaten pay-per-click model

July 5, 2006 Survey finds that 27 percent of respondents say they've already slowed or stopped their pay-per-click advertising. TAGS: click fraud, pay-per-click advertising, advertiser, Yahoo! Inc., fraud, study, click, representative, Google Inc., survey, search engine, Microsoft Corp., monitor

Advertisers may face public humiliation over adware

February 10, 2006 U.S. Federal Trade Commission may put companies that use adware to advertise their products up for public humiliation. TAGS: advertiser, WhenU, adware, online advertising, policy, anti-spyware, America Online Inc., spyware, PC

YouTube: Too rough for advertisers?

April 21, 2006 The trendy site and its fellow video-upload services are in a quandary over how to bring in the ad dollars. TAGS: advertiser, YouTube, audience, TV, video

TV advertising's DVR challenge

May 23, 2006 Networks, advertisers look for creative ways to mix content and commercials--and combat the commercial-skipping epidemic. Images: Networks, advertisers get creative TAGS: advertiser, network television, DVR, CBS Broadcasting Inc., TV, America Online Inc., clue

Google changes irk advertisers, please publishers

August 23, 2005 Modifications to the way AdWords advertisers bid on keywords come in the wake of new competition from Yahoo. TAGS: advertiser, Google AdWords, Google AdSense, publisher, Google Inc., Yahoo! Inc.

Yahoo serving up search ads on mobile phones

October 4, 2006 Company launches beta of sponsored search listings on cell phones in the United States and United Kingdom. TAGS: advertiser, Yahoo! Inc., Internet search advertising, mobile phone, search result, U.K., search technology, America Online Inc., Japan, search engine, U.S., Google Inc.
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