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Showing 1-20 of 146 results found

Google lets advertisers schedule campaign breaks

June 16, 2006 AdWords to allow advertisers to adjust bids and pause campaigns for specific hours or days. TAGS: advertiser, Google AdWords, Google Inc.

Google leads advertisers to publisher Web sites

November 18, 2005 Search behemoth is launching new feature that lets publishers of AdSense partner Web sites sign up advertisers on their own. TAGS: Google AdSense, advertiser, Google Inc.

GoFish out to hook youth marketers

February 18, 2008 The company is bundling dozens of smaller kids sites to build one big marketplace in an effort to appeal to advertisers. TAGS: advertiser, ComScore, video

Ask Jeeves debuts new sponsored ad system

August 15, 2005 Search company announces bidding program designed to let advertisers buy, manage ad space on Ask.com, other sites. TAGS: Ask Jeeves Inc., advertiser, Ask.com, Google Inc., Microsoft Corp.

Google tests new ads

June 22, 2006 Under cost-per-action system, advertisers pay only when ad leads to sales lead or purchase. TAGS: advertiser, Google AdSense, publisher, purchase, Google Inc., Microsoft Corp.

Hello, this is Google, your operator, speaking

November 29, 2005 Search giant tests click-to-call service to connect Web surfers with advertisers over the phone. TAGS: advertiser, Google Inc., Time Warner Inc., IBM Corp.

Google to offer more click fraud protection

March 1, 2007 Advertisers will be able to prevent their pay-per-click ads from showing up at IP addresses of competitors suspected of using click fraud. TAGS: click fraud, pay-per-click advertising, advertiser, Google Inc., click, IP

Restoring the ad equilibrium for bloggers

December 6, 2007 BuzzLogic CEO Rob Crumpler says blogs still have not attained real advertiser street "cred," but that may be about to change TAGS: blogger, monetization, blog, advertiser, social media, online media, tax

Microsoft launches effort to woo advertisers

September 25, 2006 Digital Advertising Solutions combines its various global ad products and services under one umbrella for advertisers. TAGS: advertiser, video game, MSN, Microsoft Xbox, Microsoft Corp., Google Inc., games, video

TiVo launches on-demand commercial content

May 8, 2006 TiVo Product Watch offers subscribers the option of watching on-demand content from advertisers. Photos: TiVo's ad hook TAGS: TiVo Inc., advertiser, on-demand, brand

TiVo extends ad features

July 18, 2005 Company launches new technology designed to let advertisers pack more information into their spots. TAGS: TiVo Inc., advertiser, tag, viewer

Google hits advertiser milestone

September 25, 2003 The Web search company amasses 150,000 advertisers worldwide, thanks to an aggressive international growth strategy that now includes Spain, the company says. TAGS: Spain, advertiser, Overture Services Inc., Lycos Inc., Google Inc., online advertising, Internet search

Doing a number on Web site traffic

February 20, 2008 Content publishers and tracking agencies aren't always on the same page when it comes to Web metrics, which are key to a site's appeal to advertisers. TAGS: ComScore, advertiser, audit, MySpace, visitor, agency, vice president, CEO

Google seeks more marketers

February 2, 2005 Search giant launches program that pays $20 to any Web site for referring a new advertiser or publishing partner. TAGS: marketer, advertiser, Google Inc., search engine

Google to offer advertisers click fraud stats

July 26, 2006 Advertisers will be able to see number of invalid clicks, as well as what percentage that represents of total clicks. TAGS: click fraud, advertiser, Google Inc., Google AdWords, settlement, click, Microsoft Corp.

Advertisers to go gaga over gaming

October 18, 2004 U.S. marketers are looking to lure the loyalty of the growing gaming audience segment, a study shows. TAGS: RealNetworks Inc., advertiser, marketer, video game, games, gamer, radio, U.S., video

Google changes irk advertisers, please publishers

August 23, 2005 Modifications to the way AdWords advertisers bid on keywords come in the wake of new competition from Yahoo. TAGS: Google AdWords, advertiser, Google AdSense, publisher, Google Inc., Yahoo! Inc.

Google to target Web surfers by city

April 15, 2004 The search giant on Thursday will introduce capabilities for U.S. and international advertisers to reach Web surfers by their city of origin--a move that represents Google's latest push for ad sales. TAGS: Google Local, advertiser, Google Inc., city, small business, U.S.

Services sector buoys Web-ad spending

September 24, 2003 Business and consumer services led an increase in spending on online ads, demonstrating that the Net is capturing the attention of traditional advertisers, a study says. TAGS: online advertising, advertiser, Nielsen/NetRatings, sector, increase, study

Yahoo names click fraud czar

March 22, 2007 Web search company promotes staff attorney to vice president of quality for the advertising system. TAGS: click fraud, advertiser, Yahoo! Inc., search engine company, Internet search, click, Google Inc., vice president, attorney, search engine
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