November 18, 2005Search behemoth is launching new feature that lets publishers of AdSense partner Web sites sign up advertisers on their own.TAGS:Google AdSense, advertiser, Google Inc.
February 18, 2008The company is bundling dozens of smaller kids sites to build one big marketplace in an effort to appeal to advertisers.TAGS:advertiser, ComScore, video
May 8, 2006TiVo Product Watch offers subscribers the option of watching on-demand content from advertisers. Photos: TiVo's ad hookTAGS:TiVo Inc., advertiser, on-demand, brand
July 18, 2005Company launches new technology designed to let advertisers pack more information into their spots.TAGS:TiVo Inc., advertiser, tag, viewer
February 20, 2008Content publishers and tracking agencies aren't always on the same page when it comes to Web metrics, which are key to a site's appeal to advertisers.TAGS:ComScore, advertiser, audit, MySpace, visitor, agency, vice president, CEO
February 2, 2005Search giant launches program that pays $20 to any Web site for referring a new advertiser or publishing partner.TAGS:marketer, advertiser, Google Inc., search engine
April 15, 2004The search giant on Thursday will introduce capabilities for U.S. and international advertisers to reach Web surfers by their city of origin--a move that represents Google's latest push for ad sales.TAGS:Google Local, advertiser, Google Inc., city, small business, U.S.
September 24, 2003Business and consumer services led an increase in spending on online ads, demonstrating that the Net is capturing the attention of traditional advertisers, a study says.TAGS:online advertising, advertiser, Nielsen/NetRatings, sector, increase, study