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This is your brain on a Super Bowl ad
February 8, 2006
Researchers release brain scans that show what feelings--if any--this year's ads triggered in viewers. Photos: Your brain on ads
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MIT explains why bad habits are hard to break
October 19, 2005
Why do you get excited when you see a coffee mug after years of going without coffee? Because your neurons remember.
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Violence in games stimulates brain for aggression
October 12, 2005
Watching fake violence makes blood flow to the part of the brain associated with aggression, a new study says.
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