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News Stories

Showing 1-3 of 3 results found

Why 'Guitar Hero' is rockin' the game charts

November 14, 2007 Following record-breaking week of sales, exec behind Guitar Hero franchise credits success in part to our "primal" fantasy to be a rock star. TAGS: Guitar Hero, Activision Inc., franchise, fantasy, star, entertainment, success, Nintendo Wii, video game, Nintendo Co. Ltd., video

Is tomorrow's Clapton playing 'Guitar Hero'?

November 28, 2007 Some guitar teachers think the popular hit video game franchise will drive future interest in the instrument. TAGS: Guitar Hero, teacher, instrument, kid, video game, Activision Inc., movie, video

Year in review: Games as big business

December 24, 2007 The dollars were flying in 2007, whether it was from gamers grabbing for Halo and Guitar Hero, or Vivendi shelling out for Activision. TAGS: virtual worlds, Halo 3, Guitar Hero, Vivendi Universal, online game, Activision Inc., video game, games, entertainment, Sony Playstation, Sony Corp., Microsoft Corp., video

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