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7-Eleven Inc.

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Big brands go cellular

February 3, 2006 ESPN joins 7-Eleven and Circle K as the latest brand to roll out its own cell phone service. Will the strategy work?Photo: ESPN on the go TAGS: ESPN, consumer company, 7-Eleven Inc., The Walt Disney Co., Helio, cell phone, brand, telecommunications, Sprint Nextel, U.S., video

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