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Showing 1-2 of 2 results foundQuantifying Microsoft's biggest purchase ever
May 18, 2007 For $6 billion, Redmond gets Aquantive, a leading player in serving online ads. But will it get peace of mind?Microsoft to buy Aquantive for $6 billionNew dawn of online ad profiling
May 7, 2003 The practice of gathering data about Web site visitors faded years ago due to privacy criticism, but it's back in vogue as Web sites look for ways to boost revenue.
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