24/7 Real Media Inc.

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Ad giant to scoop up 24/7 Real Media

May 17, 2007 WPP, one of the world's largest ad agencies, plans to buy the digital marketer for $649 million. TAGS: 24/7 Real Media Inc., Google Inc.

New dawn of online ad profiling

May 7, 2003 The practice of gathering data about Web site visitors faded years ago due to privacy criticism, but it's back in vogue as Web sites look for ways to boost revenue. TAGS: 24/7 Real Media Inc., DoubleClick Inc., online advertising, data mining, profile, Google Inc.

Quantifying Microsoft's biggest purchase ever

May 18, 2007 For $6 billion, Redmond gets Aquantive, a leading player in serving online ads. But will it get peace of mind?Microsoft to buy Aquantive for $6 billion TAGS: aQuantive Inc., online advertising, 24/7 Real Media Inc., DoubleClick Inc., Redmond, Microsoft Corp., Google Inc., Yahoo! Inc.

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