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Apple promotes two iPhone, Mac executives

Scott Forstall will now oversee iPhone software development, while Bob Mansfield heads up the Mac Hardware Engineering department.

Tom Krazit Former Staff writer, CNET News
Tom Krazit writes about the ever-expanding world of Google, as the most prominent company on the Internet defends its search juggernaut while expanding into nearly anything it thinks possible. He has previously written about Apple, the traditional PC industry, and chip companies. E-mail Tom.
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Tom Krazit

Apple has promoted two new executives to the inner circle of its management, and put them in charge of its two most important products at present.

Scott Forstall is now senior vice president of iPhone Software, and Bob Mansfield is now senior vice president of Mac Hardware Engineering. AppleInsider spotted the moves, which come as Apple is getting ready to talk about both the iPhone and the Mac during its annual Worldwide Developers Conference on Monday.

Scott Forstall, the new head of iPhone software development. Apple

Forstall is familiar to Apple watchers new and old; he's the executive who introduced the particulars of the iPhone's software development kit to the world back in March, and has also helped CEO Steve Jobs introduce new versions of Mac OS X in the past. Apple said Forstall is "one of the original architects of Mac OS X and its Aqua user interface," in his corporate bio on the company's Web site, which has been updated with his new title.

Bob Mansfield, recently promoted as senior vice president of Mac hardware engineering. Apple

Mansfield brings a background in computer graphics to his new role, with former stints at SGI and Raycer Graphics, which was acquired by Apple in 1999. He's played a leading role in Apple hardware development since 2004 and most recently oversaw the introduction of the MacBook Air, according to his bio.

Forstall will report directly to Jobs, while Mansfield will report directly to Chief Operating Officer Tim Cook, according to their bios.