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Facebook, GM in talks to rekindle ad relationship, report says

General Motors is interested in bringing ads back to the social network only if Facebook can deliver better effectiveness.

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The General Motors page on Facebook.

GM and its Facebook ads: The knives are out

General Motors spent $10M in Facebook ad money badly and got a lousy response, I'm told by a knowledgeable-but-opinionated person. It's part of a pre-IPO backlash over Facebook's heavy reliance on ads for revenue.

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General Motors logo, 11-21-05

GM to yank $10M in Facebook ads, saying they don't work

The automaker began re-evaluating its Facebook strategy earlier this year. According to the WSJ, it determined that while free marketing works on the site, paid ads don't.

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GM explores rear windows as entertainment displays

General Motors reveals a new concept in rear-seat entertainment technology that uses the windows as interactive displays.

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GM's Lansing, Mich., plant meets Energy Star standards

General Motors' Lansing Delta Township Assembly Plant has received an Energy Star certification for energy efficiency.

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