Zite will fade away as a standalone app, as Flipboard folds the rival's recommendation tech into its own news reader.
Newest version gives users -- both existing and new -- better tools for discovering relevant stories. Plus, Zite added new publishing partners.
With its completely redesigned apps for iPhone and iPad, the CNN-owned Zite is aiming to make it easier than ever to find the news that matters to you.
Using tech from the service it bought last year, CNN will give readers a list of the current ten most-talked about stories, along with a variety of outside content on each subject.
The popular news-reading app is expanding to the Microsoft platform, and Zite's CEO is pretty stoked despite the operating system's lack of popularity so far.
Publishers who join the program can increase visibility with their own sections that readers can choose when setting themselves up on the popular news reader.
The deal means that iPad readers of the news aggregator's technology section will see Intel's logo across the top of the page, and users on both the iPad and iPhone will begin to see occasional sponsored articles.
Its iPad version is a popular alternative to Flipboard due to Pandora-like personalization. It scaled its elegant offering down for iPhone, but at a price to personalization options. Its timing also coincided with Flipboard and Google Current's iPhone app unveilings.
The popular tablets don't support multiple user logins, but this news-reading app does.
Having just sold his startup to CNN, Zite CEO Mark Johnson plows through a day packed with meetings that all add up, one way or another. CNET is there to witness a day in the work life of a tech exec.