Sure, almost nobody can afford a $4,490 lens. But the German lensmaker's newest top-drawer Otus line keeps the pressure on competitors by showing what's possible.
Few photographers will buy the $4,000 lens, but many will covet its performance, judging by new tests by LensRentals and DxO Labs.
Planning a trip away this year? Our guide to camera gear will help you capture some glorious shots.
Expanding its support for smaller mirrorless cameras, Zeiss announces two wide-aperture premium lenses now are on sale, with a 50mm macro model to come.
The company's line of full-frame cameras grows to four models, with permanent price drops for some of the existing models.
A Hasselblad camera and Zeiss lens that captured extraordinary images of Earth back in 1962 await bidding by space fans.
Andy Rubin leaves Google and its ambitious robotics projects behind to return to another of his passions: building successful startups.
While it looks like it came from the future, the Zeiss Cinemizer OLED headset offers performance from the Dark Ages.
Thousands of euros are pouring in for a camera project to give digital-video folks an alternative to the power and control of big names like Sony and Canon. It'll be tough, but the timing couldn't be better.
To try to keep medium-format photographers loyal to the brand, Hasselblad introduces a new camera body with modernized focusing.