Software maker is reportedly talking to ad firm about swapping the Avenue A/Razorfish interactive advertising agency for some cash and WPP's 24/7 Open AdStream ad-serving tool, according to Advertising Age.
Three of WPP's subsidiaries will have access to Yahoo ad inventory and will connect to its Right Media exchange platform.
Fullscreen, one of YouTube's biggest multichannel networks, snaps up the gaming-video outfit, marking the first takeover that brings new-media video creators directly into the company's fold.
Sir Martin Sorrell, chief executive of advertising giant WPP, tells the social network that it's great for branding, but less so for advertising.
A survey performed by Added Value suggests the Samsung brand is now as inspiring as Apple in the U.S. One small caveat might be that Added Value is owned by WPP, which happens to be one of Samsung's ad agencies.
The iPhone maker is again No. 1, according to the 2013 BrandZ report, but some of its tech rivals are rising at a faster clip.
Where once there were hundreds of firms doing ads for the PC maker, now there's just one big, dedicated group, WPP's Project Da Vinci.
Online-advertising firm woos Cheryl Kellond from Yahoo and Darin Hicks from Acxiom, and names former Yahoo Chief Data Officer Usama Fayyad to its board.
A company called Denizen is suing JWT and holding company WPP, claiming that Microsoft's ad agency thieved its patented idea for product placement ads in TV shows and used it for Bing.
Apple took the top spot for the second year in a row, beating out IBM, Google, and McDonald's to assume the position of the world's most valuable brand.