CBS CMO George Schweitzer discusses how the network is using social media, plus old-fashioned face-to-face conversation to promote its shows.
CBS CMO George Schweitzer discusses how word of mouth travels faster than ever these days because of social networking.
While the rest of the developed world looks at the controversy over healthcare reform in the US with a mix of embarrassment and disbelief, Americans have experienced a raging debate this summer that was to a large part driven by word-of-mouth online.
"Huge numbers of people want to do good things," says the Wikipedia co-founder as he brings company to the US.
A new project called the Boardlist lets tech firms peruse a database of more than 600 female leaders prepped to serve on a board of directors.
Following his sudden death on Saturday, GameSpot pays tribute to a true innovator.
The Meizu MX4 Ubuntu Edition goes on sale this week in a lottery-style sale.
The new, affordable P8 Lite is part of Huawei's plan to curry favor with US consumers. Next up: Teasing a premium smartphone.
The Internet makeup guru's service, which mails pouches of beauty samples to $10-a-month subscribers, will ship a milestone 1 million of the "glam bags" next month.