14 Results for



Word-of-mouth face-off: In-person conversation still dominates

CBS CMO George Schweitzer discusses how the network is using social media, plus old-fashioned face-to-face conversation to promote its shows.

By November 3, 2011


A few words on word of mouth

CBS CMO George Schweitzer discusses how word of mouth travels faster than ever these days because of social networking.

By December 10, 2010


The great healthcare word-of-mouth debate

While the rest of the developed world looks at the controversy over healthcare reform in the US with a mix of embarrassment and disbelief, Americans have experienced a raging debate this summer that was to a large part driven by word-of-mouth online.

By September 12, 2009


Word-of-mouth marketing

Word-of-mouth marketing

By October 18, 2005


BBM and its quest to become a social phenomenon

BBM is one of the rare bright spots at BlackBerry right now, and the company is hoping to capitalize through some word-of-mouth hype.

By November 14, 2013


Google Nexus 7 sells 3m, sales growing every month

Three million Google Nexus 7 slates have been sold, with sales climbing due to word of mouth. Should the iPad be worried?

By October 31, 2012


Developer tool maker Atlassian readies for IPO

Let face it, developer tools are boring. So how has this young Australian company grown to 18,000 customers and $100 million in annual revenue without salespeople? Word of mouth.

By May 1, 2012


Can open source be consumer friendly?

Open source has traditionally relied on geeks for development and word-of-mouth marketing. To reach the next level, however, open source needs more focus on UI.

By January 4, 2010


Google promotes Chrome with YouTube ads

Forget word of mouth. Google is promoting its open-source Web browser on YouTube and Facebook.

By January 27, 2009


Buzz-marketing firm rakes in $13.8 million

BzzAgent, a leading word-of-mouth marketer, scores funding and plans to expand its operations and staff.

By January 13, 2006