CBS CMO George Schweitzer discusses how the network is using social media, plus old-fashioned face-to-face conversation to promote its shows.
CBS CMO George Schweitzer discusses how word of mouth travels faster than ever these days because of social networking.
While the rest of the developed world looks at the controversy over healthcare reform in the US with a mix of embarrassment and disbelief, Americans have experienced a raging debate this summer that was to a large part driven by word-of-mouth online.
In 2015, Hollywood churns out sequels and rejects genre-bending movies. Truly original movies and shows have a new place: Internet services like Netflix.
Find out what happens when two gamers from Singapore come together with an idea to make playing games a lot more comfortable.
The smartphone landscape has shifted since the last iPhones emerged, and Apple is about to transform it even more.
Steve Vickers, Xiaomi's general manager in southeast Asia, is confident the company's e-commerce strategy can work in one of the most hotly contested mobile markets in the world.
"Huge numbers of people want to do good things," says the Wikipedia co-founder as he brings company to the US.
A new project called the Boardlist lets tech firms peruse a database of more than 600 female leaders prepped to serve on a board of directors.