CBS CMO George Schweitzer discusses how the network is using social media, plus old-fashioned face-to-face conversation to promote its shows.
CBS CMO George Schweitzer discusses how word of mouth travels faster than ever these days because of social networking.
While the rest of the developed world looks at the controversy over healthcare reform in the US with a mix of embarrassment and disbelief, Americans have experienced a raging debate this summer that was to a large part driven by word-of-mouth online.
BBM is one of the rare bright spots at BlackBerry right now, and the company is hoping to capitalize through some word-of-mouth hype.
Three million Google Nexus 7 slates have been sold, with sales climbing due to word of mouth. Should the iPad be worried?
Let face it, developer tools are boring. So how has this young Australian company grown to 18,000 customers and $100 million in annual revenue without salespeople? Word of mouth.
Open source has traditionally relied on geeks for development and word-of-mouth marketing. To reach the next level, however, open source needs more focus on UI.
Forget word of mouth. Google is promoting its open-source Web browser on YouTube and Facebook.
BzzAgent, a leading word-of-mouth marketer, scores funding and plans to expand its operations and staff.