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CBS CMO George Schweitzer discusses how the network is using social media, plus old-fashioned face-to-face conversation to promote its shows.
CBS CMO George Schweitzer discusses how word of mouth travels faster than ever these days because of social networking.
While the rest of the developed world looks at the controversy over healthcare reform in the US with a mix of embarrassment and disbelief, Americans have experienced a raging debate this summer that was to a large part driven by word-of-mouth online.
Due in 2015, Skully's motorcycle helmet, with a built-in virtual-reality display, won't come cheap. But it may save your life.
We flagged down Caspar Woolley, the co-founder of international taxi app Hailo, to talk taxis, apps, and Uber.
The streaming music service expands its Web API -- an developer toolbox and instruction set -- with smart music discovery capabilities from its Echo Nest takeover.
The Chinese vendor hopes American consumers will snap up its 6.1-inch flagship smartphone through GetHuawei.com, a marketing tactic to spread its name.
Even with other avenues for attention, indie developers need gaming's most mainstream summit to earn mass market exposure and time under the spotlight.
The G3's key brand dilemma: it's not an iPhone or Galaxy S. LG's US marketing chief tells CNET how that will change.