396 Results for



Word-of-mouth face-off: In-person conversation still dominates

CBS CMO George Schweitzer discusses how the network is using social media, plus old-fashioned face-to-face conversation to promote its shows.

By November 3, 2011


A few words on word of mouth

CBS CMO George Schweitzer discusses how word of mouth travels faster than ever these days because of social networking.

By December 10, 2010


The great healthcare word-of-mouth debate

While the rest of the developed world looks at the controversy over healthcare reform in the US with a mix of embarrassment and disbelief, Americans have experienced a raging debate this summer that was to a large part driven by word-of-mouth online.

By September 12, 2009


Word-of-mouth marketing

Word-of-mouth marketing

By October 18, 2005


Today, 'Back to the Future' would be a Hollywood laughingstock...until it hit Netflix

In 2015, Hollywood churns out sequels and rejects genre-bending movies. Truly original movies and shows have a new place: Internet services like Netflix.

By October 21, 2015


Secretlab's quest for an affordable ultimate gaming chair

Find out what happens when two gamers from Singapore come together with an idea to make playing games a lot more comfortable.

By October 15, 2015


Is Apple done with carriers? Not quite, but new iPhones signal a shift

The smartphone landscape has shifted since the last iPhones emerged, and Apple is about to transform it even more.

By September 23, 2015


How China's largest smartphone maker plans to conquer southeast Asia

Steve Vickers, Xiaomi's general manager in southeast Asia, is confident the company's e-commerce strategy can work in one of the most hotly contested mobile markets in the world.

By August 11, 2015


Jimmy Wales talks up People's Operator, the carrier and social network that gives to charity

"Huge numbers of people want to do good things," says the Wikipedia co-founder as he brings company to the US.

By July 23, 2015


Forget binders of women, now there's a database

A new project called the Boardlist lets tech firms peruse a database of more than 600 female leaders prepped to serve on a board of directors.

By July 16, 2015