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wifarer

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Shopper surveillance: Wifarer lets Boston's Pru track you

The Prudential Center mall is the latest complex to adopt technology by Wifarer that lets merchants blast info directly to your smartphone via an app.

By Mar. 13, 2012

Article

High-tech software for retailers discreetly tracks customers

Every retailer wants to know which products attract shoppers. San Francisco startup Prism Skylabs has developed sophisticated technology that helps business owners get a window into the minds of customers.

By Mar. 7, 2013