A new lens for its 654 system includes all of Pentax's latest tech.
Its new 18-35mm lens comes in at a more reasonable price for buyers of that camera.
The iPhone gets the action sports camera treatment thanks to the rugged Optrix XD Sport case with built-in wide-angle lens.
Ahead of Photokina, the Japanese lensmaker announces a coming 15-30mm model that combines a fast f2.8 aperture with image stabilization.
In addition to a camera, Nikon shows off a couple of new accessories at Photokina 2014.
One new surprise, but sadly, there's also some schedule slippage.
The 12-35mm f2.8 Micro Four Thirds lens could be perfect when you want something better than the standard 14-42mm kit model; whether it is or not depends upon the as-yet unannounced price.
Oh, so your front-facing smartphone camera has a wide-angle lens? That's nice. The Galaxy Note 4 can take your self-portrait will all the megapixels of its rear-facing shooter.
Under CEO Kazuto Yamaki, Sigma has helped transform the Japanese company so most of its revenue comes from higher-end products. Too bad about the camera business, though.
The company that first brought the public instant film photography has a low-cost action camera that's about capturing everyday moments, not extreme experiences.