A new lens for its 654 system includes all of Pentax's latest tech.
Its new 18-35mm lens comes in at a more reasonable price for buyers of that camera.
The iPhone gets the action sports camera treatment thanks to the rugged Optrix XD Sport case with built-in wide-angle lens.
The company that first brought the public instant film photography has a low-cost action camera that's about capturing everyday moments, not extreme experiences.
Under CEO Kazuto Yamaki, Sigma has helped transform the Japanese company so most of its revenue comes from higher-end products. Too bad about the camera business, though.
Ahead of Photokina, the Japanese lensmaker announces a coming 15-30mm model that combines a fast f2.8 aperture with image stabilization.
In addition to a camera, Nikon shows off a couple of new accessories at Photokina 2014.
A fitness tracker, headphones, and a brand new Sony Walkman also make their debut at Europe's biggest tech show.
The Lumia 830 is an "affordable flagship," and the 730 and 735 are geared for the selfie-loving crowd, Microsoft says at IFA. Also coming: the Denim release of Windows Phone later in 2014.
These quick tips will help you turn average holiday photos into memories worth framing.