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One blogger theorizes that the small wiki-building start-up could be positioning itself to take on niche social site creators like Ning.
Wiki services content makes readers into writers.
Starbucks, Dell, and eBay are top three most branded or engaged names on the Web, says study based on how companies are using social media to grow business.
Make wikis in Facebook with your friends using Wetpaint Whiteboard Wiki. But do you need to?
Also: Picnik inks a deal with Wetpaint publishing services; Cooliris raises $15 million; and Collective Media raises $20 million in funding.
Wiki service gets private messaging for group communication and collaboration.
Accel Partners tells The New York Times that a fresh $480 million will go toward the creation of a late-stage venture fund. The money might be for Facebook.
Wiki hosting provider Wetpaint is introducing a feature to let people embed widgets within their Web pages
Watch a live video of Webware editor Rafe Needleman moderating the pitches of 11 social-media start-ups. Judges include Kara Swisher and Robert Scoble.