Other browser makers are unmoved by file-size advantages of the image format, but Google is pressing ahead. And it's saving terabytes of network usage a day on its own sites.
The original version of this story misidentified which browsers support Google's WebP image format. WebP currently is supported in Chrome, Opera, and Android.
Google WebP engineers are encountering resistance from Google Chrome engineers about whether it's worth supporting the animated version of the image format.
Google is happy enough with WebP to spread it across the company, including the Google+ app on Android. Also: new features coming to WebP.
Engineers for the powerful Web site like Google's image format and are encouraging Mozilla to support it in Firefox.
Addressing early criticisms, Google finalizes how its image file format will handle metadata and color profiles. Also new: faster encoding and animation support.
The leaders of Google's browser engine project conclude they won't support the animated version of Google's own new image format until performance concerns are resolved.
Web developers and graphic artists who want to try the data-saving graphics format now have two choices of open-source plug-ins for Photoshop.
Switching just one Google site to its own image format saves the company terabytes of network traffic a day. Maybe showing it off will help it find some allies, too.
It's a major endorsement for the file format, but some social-network members are upset to have lost their flexible, sharable JPEGs.