The new apps significantly bolster Roku's live TV offerings, although they require authentication from an affiliated cable TV provider.
Users of Apple's set-top box who want to watch a game of baseball followed by a "Game of Thrones" are in luck. HBO and ESPN apps are now available, but you need a pay-TV subscription for most content.
The NFL is the latest to take advantage of the shift to digital with media including game highlights and media produced by the teams, NFL.com, or the NFL Network.
A marketing exec for ESPN speaks appreciatively of the opportunities, but the sports network later says there are no conversations with Apple about authenticating WatchESPN.
Several popular services don't work in many places outside the U.S., penalizing paying subscribers. This makes no sense in 2013. The services - and Hollywood - are to blame.
Tonight's perfect storm of events -- the third presidential debate, game 7 of the NLCS, and Monday Night Football -- means many will be torn about what to tune into. Thuuz is here to help.
The interactive TV service began life in the mid-'90s as WebTV, one of the first set-top box services to offer Internet access via television sets.
The Apple set-top box would get a wealth of new channels, and its first mega cache of live ones, if it reaches a deal with the cable provider.
The app will allow TV viewers in New York and Philadelphia to watch live streams on their iPhones and iPads, The New York Times reports.
The U.S. broadcaster could be the first television network to bring live streaming 24/7 to subscribers' tablets and smartphones.