In the Qualcomm booth at CES 2013, the company is showing some new uses for augmented reality that have great potential for education.
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The mobile-chip giant also unveils new software-development kits for LTE Broadcast and for its Vuforia augmented-reality software, designed for digital eyewear like Samsung's Gear VR.
The Israel-based company -- which has also partnered with Google on its Project Tango devices -- announces another tablet, with the goal of advancing 3D technology.
McDonald's new Gol! app uses augmented reality to transform boxes of fries into a pixelated pitch so you can pretend you're playing in the World Cup.
At the end of 2014, the company expects to ship the Atheer One to consumers who want to be at the frontier of virtual, wearable computing.
The Qualcomm-modified device can be controlled using a tablet, and notifies you when your brew is ready to imbibe.
Paul Jacobs gave a pre-show CES keynote that featured everyone from Microsoft's Steve Ballmer to Desmond Tutu. He detailed a world where everything is connected and showed how Qualcomm fits in.
Qualcomm's CEO snags a coveted keynote slot, focusing on the Snapdragon processor and all things mobile.