The computing industry has just begun taking the VP8 codec seriously, but Google wants people to adopt its brand-new successor.
One of the biggest video sites on the Net will use Google's next-generation video compression technology after it's fully defined on June 17.
The older VP8 hasn't taken the world by storm, but VP9 could give Google a fresh start in its attempt to popularize royalty-free video streaming.
With VLC 2.1.1, VideoLAN continues to sidestep the software patent licensing minefield of video compression. Meanwhile, open-source allies put muscle behind the new Daala codec.
The company's technical prowess and free VP9 licensing haven't been enough to dent the fortunes of rival compression format HEVC. But Google's already moving on to VP10.
Larry talks with Eddy Cue, Apple VP of Internet services about the new features of iTunes 9. They also discuss how to get near "lossless" quality from iTunes downloads.
With all the quality of high-definition, 4K video streams at half the bandwidth, thanks to a Google video format.
A standards group completes its work on a compression technology called HEVC, or H.265, which promises to improve resolution, image quality, and color. Google's VP9 is waiting in the wings.
Google has plenty of partners supporting its new 4K bandwidth, according to a report, so this could be the year of 4K.
A new video codec from Google promises to deliver 4K content without all that buffering.