The computing industry has just begun taking the VP8 codec seriously, but Google wants people to adopt its brand-new successor.
One of the biggest video sites on the Net will use Google's next-generation video compression technology after it's fully defined on June 17.
The older VP8 hasn't taken the world by storm, but VP9 could give Google a fresh start in its attempt to popularize royalty-free video streaming.
With VLC 2.1.1, VideoLAN continues to sidestep the software patent licensing minefield of video compression. Meanwhile, open-source allies put muscle behind the new Daala codec.
Andrew Pile has to make sure his service works with everything from phones to smart TVs, even as video-streaming technology constantly changes.
Mozilla wants to keep patent-encumbered technology off the Web. But H.264 compression is widely used, and a deal with Cisco means Firefox can use it.
Imgur's new GIFV format means animated images load faster, look better and play when shared on social networks. Will the 1987-era GIF format finally fade from use?
The company's technical prowess and free VP9 licensing haven't been enough to dent the fortunes of rival compression format HEVC. But Google's already moving on to VP10.
HEVC, a new standard for compressing 4K video, will be cheaper for many companies to use than its industry-dominating predecessor. Maybe Google's competition helped.
Psy may be the first to reach that landmark, but YouTube is already planning for a world in which thousands of videos reach billions of views.