The Video Music Awards netted more than 19 million social-media mentions last year, but this time the Viacom network is focusing on the quality and media side of the show's social media.
The pop star's performance at the award show yielded 4.5 million mentions and 306,100 tweets per minute.
To drive people to its MTV app, the Viacom network is encouraging Miley fans to tweet about the singer enough to unlock preview footage from an extended-length version of her documentary.
A quite beautiful video shows that on the Enterprise the most famous of this year's VMA performances shocked Spock. Kirk, though, seemed intrigued.
Brands snap up Viacom's Twitter video-ad slots for the "MTV Video Music Awards," and the media giant starts prepping more for Comedy Central's roast of actor James Franco and more than 30 other programs.
The Oxford Dictionaries are leaping into modernity faster than your eyes can see, your fingers can type your phone can grow and your bottom can wiggle.
Social media commerce service Chirpify moves its Twitter-based sales model to Instagram and snags a few celebs and brands in the process.
Miso, a Google-backed social TV startup, has a new iPhone app that communicates with DirecTV boxes to identify the shows you are watching.
In conjunction with the rise of virtual worlds as a tool for business training and meetings, companies should assign a dress code to their employees' avatars, according to market research firm Gartner.
The cast of Buzz Out Loud has a message for HP that we hope they'll hear: guys. Seriously. Please stop talking. Don't tell the press you may or may not spin off your PC unit if you can figure out what that would mean for the company, and don't let the EVP of the PC business say HP might get back into tablets. I mean, how hard is that, really? Plus, Wikileaks springs a major leak, and Beyonce's baby pwns Twitter.