Brands are coming up with innovative ways to interact with consumers. The beverage brand's latest gambit, the Flavorcreator app, crowdsources for new flavors.
Bus shelter ads featuring charging ports are part of the company's campaign to emphasize that the drink provides a quick boost on the go.
A sophisticated social-media marketing program shows how brands can extend themselves to new levels of audience engagement.
U.K. Facebook exec Stephen Haines can imagine his company's social network supplanting in-house Web sites when it comes to companies reaching customers.