The startup will be the streaming-music service for top music TV company Viacom, directly providing the tunes on MTV, CMT, and VH1 apps and websites.
Appropriately timed for April Fools' Day, Comedy Central's new app replaces show-specific apps, creating a one-stop spot with free full episodes of "The Daily Show," "South Park," and more.
With its first partnership with a television network, the Yahoo-owned blogging platform is chasing the same prey that other social networks are stalking to turn their finger-on-the-pulse relevance into revenue.
After seven years of back-and-forth legal jabs, YouTube's owner and the parent of MTV and Comedy Central settle a fight that has become an anachronism.
Viacom's erstwhile music channel launches an app that will recognize the song playing around you and prime you with bios to read, videos to watch, and tickets or songs to buy.
To drive people to its MTV app, the Viacom network is encouraging Miley fans to tweet about the singer enough to unlock preview footage from an extended-length version of her documentary.
The company is reportedly hoping to ink some deals with content providers to deliver a television.
The Video Music Awards netted more than 19 million social-media mentions last year, but this time the Viacom network is focusing on the quality and media side of the show's social media.
The preliminary agreement, reported by The Wall Street Journal, would put Viacom cable channels on an Internet-connected TV offering from Sony, which is racing against other tech giants to unveil such a product.
The new deal, which will start with tweeted highlights during the MTV Video Music Awards, is the latest in Twitter's ongoing march to bolster its advertising muscle.