Tech saw a very competitive atmosphere that was reflected in much of the advertising. Some companies clearly put thought into their work. Others occasionally panicked.
The Redmond, Wash., company's latest anti-Google ad features a pawnshop owner educating a charming, young lady about how the Chromebook is only useful when you have Wi-Fi.
Redmond claims its Scroogled campaign is having "a huge impact." Really?
Oh, those terrible people at Google. In the latest "Scroogled" ad, Redmond says Google is peddling vitamin supplements to kids. And that's not all.
Using a novel method that mimics brain functions, Microsoft researchers say they've doubled the speed at which speech is recognized and results are returned. They've also improved accuracy by 15 percent.
In an outburst of Christmas spirit, Redmond creates a shopping Web site that paints Google -- and its search results -- in a very unfestive light.
Bing now lets you tag your Facebook friends while searching so you can ask directly about queries.
Microsoft Windows doesn't score well with VARs, according to a recent survey. Microsoft does well in other categories, but not in servers.
Thanks to the cloud, many revenue streams for the VARs and resellers of the world are going to be severely impacted...but the coming opportunities might be even more lucrative.
The VAR Guy turns out to be a great guy, though not of mythical proportions.