Han Solo and Chewbacca hang out with new characters in Annie Leibovitz's latest "Star Wars" portraits for Vanity Fair magazine. Plus J.J. Abrams reveals his Jar Jar death fantasies.
It may not be surprising that appealing to our vanity works better than a biology lecture, but the extent to which the approach increases sunscreen use is sizable.
How can a brand reach genuine fans on Facebook and persuade them to go to a show, buy a product or otherwise support the brand? By paying, says Facebook's Niall Fagan.
Noted filmmakers pose with memorable movie characters like Yoda, E.T. and the Hulk on Wired's June cover to honor George Lucas' movie effects studio Industrial Light & Magic.
The color-changing Algara stone can instantly coordinate with any outfit -- but only if it gets enough funding.
Dust off your hat and snap your whip! Indy's coming back to the big screen, though no date has been set.
Live-streaming apps made it easy for anyone to watch the Mayweather-Pacquiao fight for free, "Star Wars" fans get new movie details on May the Fourth, and a true space heroine boldly brews the first espresso in zero gravity.
It's May the Fourth (that's Star Wars Day, if you've been living under a rock), and to celebrate, Vanity Fair is showing off new photos of the cast of "The Force Awakens." Lupita Nyong'o plays an alien space pirate, Adam Driver plays villain Kylo Ren, and Gwendolyne Christie is in that chrome Stormtrooper costume.
A dedicated fan draws a "Star Wars" comic and posts it daily on Twitter to celebrate his love for Jedi masters, droids, Sith Lords, Stormtroopers and more.
Take a look at the volcanic planet Sullust for the first time.