The global rollout of the ads program allows any marketer to target users who have already expressed interest in their brands outside Twitter with relevant promoted tweets.
The National Security Agency uses a bit of jiu-jitsu to turn the structure of Web ad networks against people who run Tor to remain anonymous.
Online auctioneer cancels its deal with ValueClick. It plans to handle affiliate marketing on its own trough the eBay Partner Network as of April 1.
A UBS analyst issues a price cut for Internet companies Google, Yahoo, eBay, and ValueClick, citing a weakening economic outlook for a sector heavily dependent on advertising revenues.
Advertising conversion optimization specialist wants to optimize advertisers' AdWords campaigns. But will its services offer enough to get them to bite?
Agreement settles FTC charges that ValueClick and a subsidiary made deceptive offers of "free" iPhones, plasma TVs, and the like.
What ad network should your site use? PubMatic swaps them in and out depending on which pays you more.
Google got off easy with its second-quarter results. It's not clear that Yahoo, with more exposure to display ads, will be so lucky.